Pendo joined the Unicorn Club on November 11, 2021, after raising a $110 million Series F funding round led by Thoma Bravo. Valued at $2.6 billion as of July 2021, Pendo is headquartered in Raleigh, North Carolina, United States. The company has raised a total of $468 million to date and employs around 671 people as of December 2022.
Keep reading to learn how Pendo helps businesses improve customer experiences through data-driven product management.
What Is Pendo and What Does It Do?
Founded in 2013, Pendo provides a cloud-based product experience management platform that enables businesses to understand and enhance their digital products. Its platform combines analytics, user feedback, and in-app guidance to deliver insights into how customers interact with software.
Pendo enables teams to collect and analyze product usage data, visualize user journeys, and prioritize feature development. With tools for product analytics, in-app onboarding, and sentiment tracking, Pendo empowers organizations to make customer-centric product decisions and improve user engagement at scale.
How Much Funding Has Pendo Raised?
- Series F
- Amount Raised: $110M
- Date: November 11, 2021
- Lead Investor: Thoma Bravo
- Valuation: $2.6B (as of July 27, 2021)
- Purpose: Scale international expansion, accelerate product innovation, and strengthen enterprise adoption of its analytics and feedback solutions.
- Earlier Rounds (Seed to Series E)
- Cumulative Funding: $358M
- Investors: Meritech, Cross Creek, Sapphire Ventures, Battery Ventures, and others.
- Purpose: Product development, R&D expansion, and customer acquisition in enterprise SaaS markets.
Total Funding Raised: $468M
Latest Funding Date: November 11, 2021
Latest Valuation: $2.6B
Employee Count: 671 (as of December 31, 2022)
Key Investors
- Thoma Bravo
- Details: Leading private equity firm focused on software and technology-enabled services.
- Focus Areas: SaaS, enterprise software, and analytics-driven platforms.
- Meritech Capital Partners
- Details: Growth-stage venture capital firm investing in technology leaders.
- Focus Areas: SaaS, enterprise tools, and customer experience technologies.
- Cross Creek
- Details: Investment firm that backs late-stage private companies with strong growth potential.
- Focus Areas: B2B SaaS, analytics, and digital infrastructure.
Where Is Pendo’s Headquarters?
Pendo is headquartered in Raleigh, North Carolina, United States. With offices across multiple continents, the company serves clients in enterprise software, SaaS, and digital product industries, helping them drive user engagement and optimize customer journeys.
What’s Next for Pendo?
Pendo is focused on expanding its AI-powered analytics capabilities and deepening integrations with enterprise systems. The company aims to strengthen its global presence while improving product intelligence and user experience. Backed by leading investors such as Thoma Bravo, Pendo is well-positioned to continue shaping the customer success and product management landscape.
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