Perfumeo is an AI-powered consumer electronics and wellness brand that develops intelligent fragrance devices capable of generating personalized scents. Based in the United States, the company combines hardware innovation, embedded sensors, and machine learning to deliver adaptive aromatherapy, wellness enhancement, and ambient scent personalization for homes, offices, and retail spaces. Perfumeo’s platform allows users to create, adjust, and automate fragrances using an AI-driven app interface, providing a highly customizable sensory experience. The company continues to evolve at the intersection of consumer goods, wellness, and intelligent electronics.
What Is Perfumeo and What Does It Do?
Perfumeo, founded in the United States, is an AI-driven consumer electronics company specializing in personalized fragrance technology. The company builds smart scent devices that use artificial intelligence to generate custom fragrance profiles tailored to users’ mood, health metrics, and environmental conditions.
Perfumeo develops wellness-focused hardware enhanced with machine learning, delivering adaptive aromatherapy and personalized scent experiences for consumers and businesses. With a growing team of employees, Perfumeo continues to innovate in smart wellness technology and immersive scent-based personalization.
How Much Funding Has Perfumeo Raised?
1. Pre-Seed
- Amount Raised: ~$83,500
- Motivation: To develop the first functional prototype and core AI scent-generation engine.
2. Seed Round
- Amount Raised: ~$17,000
- Lead Investors: Enzo Didi
- Motivation: To build early hardware units and validate user demand.
3. Series A
- Amount Raised: ~$1.04 million
- Lead Investors: TF Capital LLC
- Motivation: To scale hardware engineering and initiate small-batch production.
4. Series B
- Amount Raised: ~$1 million
- Lead Investors: TF Capital
- Motivation: To expand manufacturing, improve fragrance cartridges, and train ML models.
5. Series C / D / E
- Amount Raised: $105 million
- Lead Investors: Sapphire Ventures LP
- Motivation: To scale global distribution, expand R&D, and launch commercial partnerships.
Total Funding Raised: $105.45 Million
Latest Funding Date: November, 2025
Key Investors
1. Sapphire Ventures LP
- Details: Sapphire Ventures is a growth-stage venture capital firm investing in category-leading consumer and enterprise companies.
- Investment Focus Areas: Consumer tech, hardware, enterprise software, AI
- Notable Investments: FitXR, 6Sense, Poundit, Chargebee, Sisu.
2. TF Capital LLC
- Details: TF Capital is an investment firm supporting early-stage hardware and AI-driven consumer technology companies.
- Investment Focus Areas: Consumer electronics, AI hardware, wellness technology.
- Notable Investments: Perfumeo, SensorFlow, Myndlift.
3. Enzo Didi
- Details: An angel investor backing early-stage AI and wellness-focused startups.
- Investment Focus Areas: AI, consumer wellness, lifestyle technology.
- Notable Investments: Perfumeo, MindSpa, LumiWave.
Where Is Perfumeo’s Headquarters?
Perfumeo is headquartered in the United States, a prime base for AI consumer-tech innovation. The location provides access to advanced hardware engineering talent, fragrance chemistry partners, and strong investor networks.
What’s Next for Perfumeo?
Perfumeo plans to scale production of its AI-powered fragrance devices, expand its wellness scent libraries, and integrate biometric sensing for fully adaptive aroma profiles. With its $105 million growth round, the company will broaden international retail distribution, develop new cartridge chemistries, and enhance ML personalization engines. Perfumeo is positioned to become a leading brand in the smart wellness and AI-scent ecosystem.
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