How Much Did Persona Raise? Headquarters, Funding & Key Investors

Persona, a San Francisco-based identity verification platform, has raised $418 million in funding across five rounds. The company’s latest Series D round, secured in April 2025, raised $200 million, led by Meritech and Bond Capital, and pushed its valuation to $2 billion. Previous rounds include $150 million (Series C) in 2021, led by Founders Fund, $50 million (Series B) from Index Ventures, and $17.5 million (Series A) from Coatue. With top-tier backers like Founders Fund and Coatue, Persona continues to redefine secure, customizable identity verification for enterprises globally.

How Much Did Persona Raise? Funding & Key Investors

Persona is a leading provider of cloud-based identity verification and fraud prevention solutions. Its flexible and secure platform enables businesses to automate ID verification and maintain compliance seamlessly. From government ID verification to fraud detection, Persona empowers organizations with tools to verify, manage, and protect user identities.

What Is Persona and What Does It Do?

Persona, founded in 2018 by Charles Yeh and Rick Song, is headquartered in San Francisco, California.

With a team of 251–500 employees, Persona provides a cloud-based identity verification platform that streamlines onboarding, fraud prevention, and compliance for enterprises worldwide.

Its fully customizable platform allows businesses to design identity verification workflows suited to their unique needs, enabling faster and safer customer authentication. The company’s adaptive technology has made it a preferred choice among financial, real estate, and technology firms seeking secure and compliant identity management solutions.

How Much Funding Has Persona Raised?

1. Series A

Amount Raised: $17.5M
Date: January 2020
Lead Investors: Coatue
Motivation: To expand the engineering team and enhance product capabilities.

2. Series B

Amount Raised: $50M
Date: May 2021
Lead Investors: Index Ventures
Motivation: To accelerate growth and expand global presence.

3. Series C

Amount Raised: $150M
Date: September 2021
Lead Investors: Founders Fund
Motivation: To build advanced platform features and strengthen infrastructure.

4. Series D

Amount Raised: $200M
Date: April 2025
Lead Investors: Meritech Capital Partners, Bond Capital
Motivation: To scale operations, support enterprise clients, and invest in AI-driven identity solutions.

Total Funding Raised: $418 Million

Current Valuation: $2 Billion (as of May 2025)

Latest Funding Date: April 2025

Key Investors

1. Founders Fund

Details: A venture capital firm known for backing transformative companies with disruptive potential.
Investment Focus Areas: Early-stage and growth technology ventures.
Notable Investments: SpaceX, Palantir Technologies, Facebook.

2. Index Ventures

Details: Global VC firm investing in technology-enabled businesses across multiple sectors.
Investment Focus Areas: SaaS, consumer tech, fintech.
Notable Investments: Dropbox, Etsy, Robinhood.

3. Coatue Management

Details: Global investment firm focused on technology, media, and telecommunications.
Investment Focus Areas: Technology and data-driven innovations.
Notable Investments: Snap, DoorDash, ByteDance.

4. Meritech Capital Partners

Details: Growth-stage VC investing in category-leading technology companies.
Investment Focus Areas: SaaS, enterprise software, and digital platforms.
Notable Investments: Facebook, Salesforce, Snowflake.

5. Bond Capital

Details: VC firm investing in innovative technology companies with global growth potential.
Investment Focus Areas: Technology and consumer internet companies.
Notable Investments: Spotify, Uber, Slack.

Where Is Persona’s Headquarters?

Persona’s headquarters is located in San Francisco, California, a global hub for technology innovation. The location gives the company access to world-class AI talent, strong investor networks, and a thriving tech ecosystem that fosters innovation in cybersecurity and compliance technology.

What’s Next for Persona?

Persona aims to strengthen its position as the global standard for identity verification by integrating more AI-powered compliance and fraud detection tools. With its latest $200 million funding, the company plans to expand into new verticals like financial services, real estate, and healthcare while continuing to prioritize security and scalability.

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