Pine Labs joined the Unicorn Club on January 24, 2020 after raising an $85 million funding round, reaching a $1.68 billion valuation. Founded in 1998, the company is headquartered in Noida, Uttar Pradesh, India. Pine Labs provides payment solutions and business tools that enable merchants to manage payments, operations, and customer engagement across in store, online, and omnichannel environments.
The platform supports multiple industries including retail, lifestyle, electronics, and healthcare while offering developer tools for custom commerce applications.
Keep reading to learn how Pine Labs became a global payments unicorn.
What Is Pine Labs and What Does It Do?
Pine Labs is a payments and merchant commerce platform offering in store, online, and omnichannel payment processing. The company enables merchants to accept digital payments while managing transactions, settlements, and customer interactions efficiently.
Beyond payments, Pine Labs provides business tools such as analytics, loyalty programs, and access to working capital. Its platform also offers developer resources that allow partners to build and deploy custom applications tailored to specific business needs.
How Much Funding Has Pine Labs Raised?
1. Seed Round
- Amount Raised: $5 million
- Date: 2006
- Lead Investors: Early stage institutional investors
- Purpose: Develop electronic payment acceptance infrastructure
2. Series A Round
- Amount Raised: $15 million
- Date: 2010
- Lead Investors: Sequoia Capital India
- Purpose: Scale merchant acquisition and expand payment terminals across India
3. Series B Round
- Amount Raised: $100 million
- Date: 2015
- Lead Investors: Temasek Holdings
- Purpose: Strengthen product suite and expand enterprise partnerships
4. Series C Round
- Amount Raised: $82 million
- Date: 2017
- Lead Investors: Actis
- Purpose: Accelerate growth and expand value added merchant services
5. Series D Round
- Amount Raised: $600 million
- Date: 2019
- Lead Investors: Mastercard, Temasek Holdings
- Purpose: Support global expansion and deepen omnichannel payment capabilities
6. Unattributed Round
- Amount Raised: $85 million
- Date: January 2020
- Valuation: $1.68 billion
- Lead Investors: Mastercard
- Purpose: Accelerate international growth and strengthen platform scale
7. Unattributed Round
- Amount Raised: $2.2 million
- Date: July 2022
- Purpose: Support strategic initiatives and ongoing platform development
8. Debt Financing
- Amount Raised: Approximately $150 million
- Date: 2021
- Type: Conventional and structured debt
- Purpose: Enhance liquidity and support business expansion
Total Funding Raised: $1.04 billion Latest Funding Date: July 2022 Latest Known Valuation: $1.68 billion Employee Count: 3,535 as of July 2025
Key Investors
- Fidelity Investments
- Details: Global asset management and investment firm
- Focus Areas: Growth equity, financial services, and technology platforms
- Lone Pine Capital
- Details: Investment firm focused on long term equity investments
- Focus Areas: Technology enabled businesses and financial services
Where Is Pine Labs’ Headquarters?
Pine Labs is headquartered in Noida, Uttar Pradesh, India, serving as the central hub for its leadership, engineering, and global operations teams.
What’s Next for Pine Labs?
Pine Labs is focused on expanding its omnichannel payments footprint, enhancing merchant financial services, and scaling developer friendly commerce solutions. As a public company, it continues to invest in international markets, data driven insights, and value added services to strengthen its position in the global payments ecosystem.
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