PLACE joined the Unicorn Club on November 17, 2021, after raising a $100 million Series A funding round led by Goldman Sachs Investment Partners and 3L Capital, valuing the company at $1 billion. Headquartered in Bellingham, Washington, United States, PLACE provides online brokerage services to residential real estate agents. The platform provides support in various areas, including marketing, branding, lead generation, accounting, legal, human resources, and more. PLACE has raised a total of $100 million to date and employs 925 people (as of July 2023).
Keep reading to learn how PLACE is revolutionizing real estate brokerage services.
What Is PLACE and What Does It Do?
Founded in 2019, PLACE offers an all-in-one platform designed to support residential real estate agents with a comprehensive suite of services. These include marketing and branding, lead generation, administrative support, legal assistance, and human resources management. By helping real estate agents optimize their operations, PLACE allows them to focus on closing deals and growing their business. The company’s platform aims to streamline the real estate brokerage process, offering technology-driven solutions to enhance productivity and profitability for agents.
How Much Funding Has PLACE Raised?
- Series A
- Amount Raised: $100M
- Date: November 17, 2021
- Lead Investors: Goldman Sachs Investment Partners, 3L Capital
- Valuation: $1B
- Purpose: Expand the platform’s features and services for real estate agents, support growth, and scale operations across the real estate market.
Total Funding Raised: $100M
Latest Funding Date: November 17, 2021 (Series A)
Latest Valuation: $1B
Employee Count: 925 (as of July 17, 2023)
Key Investors
- Goldman Sachs Investment Partners
- Details: A private equity and venture capital division of Goldman Sachs focused on investing in high-growth companies across various industries.
- Focus Areas: Real estate, technology, and fintech investments.
- 3L Capital
- Details: A private equity firm specializing in growth-stage investments in real estate and technology sectors.
- Focus Areas: Residential real estate, technology-driven services, and digital transformation of industries.
Where Is PLACE’s Headquarters?
PLACE is headquartered in Bellingham, Washington, United States. The company operates nationwide, offering its services to real estate agents across the United States. PLACE provides the tools and support needed for agents to thrive in a competitive and fast-paced market, leveraging technology to streamline their operations.
What’s Next for PLACE?
PLACE is focused on expanding its product offerings to further empower residential real estate agents. The company aims to increase its national presence, continue enhancing its technology platform, and offer additional services that support agents in growing their businesses. With the backing of investors like Goldman Sachs, PLACE is positioned for continued growth and innovation in the real estate tech industry.
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