Placer joined the Unicorn Club on January 12, 2022, after raising a $100 million Series C funding round led by Josh Buckley, valuing the company at $1 billion. The Los Altos, California-based company provides visual analytics and location intelligence software, enabling businesses to analyze consumer behavior, foot traffic patterns, and market trends using geospatial data. With a workforce of 501–1,000 employees as of July 2025, Placer has since expanded its capabilities through new rounds of funding, achieving a valuation of $1.5 billion by August 2024 and total funding of $268 million.
Keep reading to explore Placer’s funding journey, key investors, and what’s next for this location analytics innovator.
What Is Placer and What Does It Do?
Founded in 2018, Placer (formerly known as Placer.ai) offers a location analytics and business intelligence platform designed to help retailers, real estate professionals, and investors make data-driven decisions. The platform enables businesses to visualize foot traffic trends, conduct competitor analysis, and gain insights into customer behavior through interactive dashboards.
Its suite of tools provides real-time and historical data on visitor demographics, dwell time, and churn rates. Businesses leverage Placer’s solutions for site selection, event analysis, churn rate optimization, and visitor analytics, ultimately gaining visibility into market trends and consumer engagement.
Placer’s analytics empower organizations to improve decision-making across marketing, operations, and property management by transforming geospatial data into actionable intelligence.
How Much Funding Has Placer Raised?
- Series C
- Amount Raised: $100M
- Date: January 12, 2022
- Lead Investors: Josh Buckley
- Motivation: To scale its location analytics platform and expand enterprise customer reach.
- Series D
- Amount Raised: $75M
- Date: July 10, 2024
- Motivation: To strengthen its AI-driven analytics capabilities and enhance data infrastructure.
Total Funding Raised: $268M
Latest Funding Date: July 10, 2024
Current Valuation: $1.5B
Key Investors
- Akkadian Ventures
- Details: A venture capital firm focused on growth-stage SaaS and enterprise technology investments.
- Investment Focus Areas: Data analytics, enterprise software, and digital transformation solutions.
- Proactive
- Details: Investment firm supporting scalable tech startups across analytics, cloud, and AI ecosystems.
- Investment Focus Areas: Cloud platforms, data analytics, and B2B SaaS.
Where Is Placer’s Headquarters?
Placer is headquartered in Los Altos, California, United States, a strategic location near Silicon Valley’s innovation ecosystem. The region’s access to data science talent and enterprise customers supports Placer’s growth in the geospatial analytics and business intelligence market.
What’s Next for Placer?
Following its recent $75 million Series D funding and a $1.5 billion valuation, Placer aims to enhance its AI-driven location analytics capabilities and expand internationally. The company is expected to invest in predictive modeling, advanced visualization, and vertical-specific solutions for the retail, hospitality, and urban planning sectors.
Future initiatives may include integrations with IoT sensors, real-time mobility analytics, and deeper predictive insights to help businesses understand human movement at scale.
Get Investor & Funding Insights with TexAu
TexAu provides detailed fundraising data on companies like Placer. Track investors, monitor funding rounds, and gather actionable insights to strengthen your sales and business strategy.
Sign up for Free on TexAu and turn data into smarter, faster business decisions.
