Proof has raised a total of $213.3 million across multiple funding rounds, with its most recent funding coming from a venture round in February 2025 led by State Farm Ventures. The company has established itself as a key player in the identity-centric security space, offering a comprehensive suite of products to secure online interactions and transactions.
Keep reading to explore Proof’s funding journey, key investors, and what’s next for this fast-growing security platform.
What Is Proof and What Does It Do?
Proof is an identity-centric security platform designed to protect online interactions and transactions across the entire customer lifecycle. Its product suite includes Notarize, Sign, Identify, Verify, Close, Defend, and Command Center, offering businesses a full-stack solution to combat fraud, forgery, and identity theft.
The company helps enterprises safeguard digital workflows in financial services, insurance, and real estate, supporting secure agreements, verified identities, and trusted transactions.
How Much Funding Has Proof Raised?
- Seed Round
- Amount Raised: $2.4M
- Date: February 2016
- Motivation: Kickstart development of Proof’s identity-centric security platform
- Series A
- Amount Raised: $8M
- Date: June 2016
- Motivation: Expand product offerings and scale operations
- Series B
- Amount Raised: $36.9M
- Date: August 2019
- Lead Investors: Lennar Corporation, Polaris Partners, Realogy Holdings
- Motivation: Accelerate market expansion and product development
- Series C
- Amount Raised: $35M
- Date: March 2020
- Lead Investors: Camber Creek, Polaris Partners
- Motivation: Enhance technology and expand into new markets
- Series D
- Amount Raised: $130M
- Date: March 2021
- Lead Investors: Canapi Ventures
- Motivation: Scale operations and drive innovation
- Venture Round
- Amount Raised: Not disclosed
- Date: February 2025
- Lead Investors: State Farm Ventures
- Motivation: Advance fraud prevention and efficiency in identity verification
Total Funding Raised: $213.3M
Latest Funding Date: February 2025
Key Investors
- State Farm Ventures
- Details: Corporate venture arm of State Farm, the largest U.S. provider of auto and home insurance.
- Focus Areas: Insurance technology, digital transactions, customer experience.
- Notable Investments: Proof.
- Canapi Ventures
- Details: Venture capital firm focused on financial services innovation.
- Focus Areas: Fintech, security, and digital identity.
- Notable Investments: Alloy, Built Technologies.
- Camber Creek
- Details: Venture firm specializing in real estate technology.
- Focus Areas: PropTech, enterprise SaaS, infrastructure.
- Notable Investments: VTS, Latch, Bowery Valuation.
- Polaris Partners
- Details: Venture capital firm with a broad technology and healthcare focus.
- Focus Areas: Technology, healthcare, security.
- Notable Investments: Akamai, LogMeIn, MarkForged.
- Lennar Corporation
- Details: One of the largest U.S. homebuilders with a venture investment arm.
- Focus Areas: Real estate, construction technology, digital security.
- Notable Investments: OpenDoor, Blend, Proof.
Where Is Proof’s Headquarters?
Proof’s exact headquarters location was not disclosed in the available sources. The company primarily operates in the U.S. market, serving the financial, insurance, and real estate industries.
What’s Next for Proof?
Proof’s future growth will likely focus on expanding its footprint in the financial services and insurance sectors. The recent backing from State Farm Ventures positions the company to strengthen fraud prevention solutions for insurers and large enterprises.
With more than $150 billion in authorized transactions and 44% growth in the real estate sector, Proof is poised to scale its technology and market reach further.
Key challenges include navigating evolving cyber threats, maintaining compliance with digital identity regulations, and competing against other verification platforms. However, its strong investor network and robust product suite give Proof a strategic advantage in the digital identity security market.
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