Qualtrics joined the Unicorn Club after raising multiple rounds, including a $70M Series A in May 2012, a $150M Series B in Sep 2014, and a $180M Series C in Apr 2017, totaling $400M in funding. Headquartered in Provo, United States, Qualtrics provides an enterprise Experience Management (XM) platform that captures and analyzes customer, employee, product, and brand feedback. Funding supported product expansion, analytics, journey orchestration, global go-to-market growth, and enterprise integrations.
Keep reading to see how Qualtrics scaled XM capabilities to help organizations improve experience programs and operational insights.
What Is Qualtrics and What Does It Do?
Founded in 2002 by Ryan Smith and Stuart Orgill, Qualtrics is a Provo–based (United States) experience-management software company. The firm employs approximately 1,001–5,000 people and offers cloud-based survey and analytics platforms for enterprises to measure customer experience (CX), employee experience (EX), brand health, and market research.
Qualtrics’ platform includes survey design, analytics, journey mapping, and integrations with CRM and ERP systems, enabling companies to operationalize feedback into product improvements, service changes, and strategic decision-making.
How Much Funding Has Qualtrics Raised?
1. Series C
- Amount Raised: $180M
- Date: Apr 12, 2017
- Lead Investors: Insight Partners, Accel, Sequoia Capital
- Purpose: Expand enterprise sales, analytics features, and global operations
2. Series B
- Amount Raised: $150M
- Date: Sep 24, 2014
- Lead Investors: Insight Partners, Accel, Sequoia Capital
- Purpose: Product scaling and international expansion
3. Series A
- Amount Raised: $70M
- Date: May 15, 2012
- Lead Investors: Accel, Sequoia Capital
- Purpose: Build core product and initial enterprise go-to-market
Total Funding Raised: $400M
Latest Funding Date: Apr 2017
Current Valuation: Acquired (enterprise value varied across transactions)
Key Investors
- Insight Partners
- Details: Growth investor specialized in scaling software companies
- Focus Areas: SaaS, analytics, enterprise applications
- Notable Investments: Qualtrics, Pluralsight, Monday.com, Wix, Domo
- Accel
- Details: Global early-stage VC with strong enterprise software track record
- Focus Areas: Cloud, SaaS, developer tools
- Notable Investments: Facebook, Dropbox, Slack, Qualtrics, UiPath
- Sequoia Capital
- Details: Preeminent VC backing category leaders across tech
- Focus Areas: Enterprise SaaS, cloud infrastructure, marketplaces
- Notable Investments: Apple, Google, Stripe, Qualtrics, Snowflake
- HTIF
- Details: Growth investor focusing on late-stage technology companies
- Focus Areas: Tech growth equity, enterprise transformation
- Notable Investments: Various enterprise software companies
- ADS Ventures
- Details: Strategic investor focused on technology and business services
- Focus Areas: Enterprise SaaS, data analytics
- Notable Investments: Selected enterprise platforms
Where Is Qualtrics’ Headquarters?
Qualtrics is headquartered in Provo, Utah, United States, with additional offices in Seattle and global markets.
What’s Next for Qualtrics?
Priorities include deepening AI-driven insights (NLP for unstructured feedback), expanding industry-specific XM solutions, integrating with more enterprise systems, and monetizing advanced analytics and advisory services.
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