Ring Labs joined the Unicorn Club after raising $208M across multiple funding rounds before its acquisition by Amazon. Headquartered in Santa Monica, California, United States, Ring Labs produces smart doorbells, cameras, and connected home security devices. The company grew by combining easy-to-install hardware, cloud video services, mobile alerts, and subscription models, gaining widespread recognition for accessible, consumer-focused home security solutions.
Keep reading to learn how Ring Labs became a leader in smart-home security.
What Is Ring Labs and What Does It Do?
Ring Labs, founded in 2012, is a smart-home security company based in Santa Monica, California, United States.
Ring Labs sells connected video doorbells, floodlights, indoor and outdoor cameras, and home security kits. These products provide two-way audio, motion alerts, cloud video, and neighborhood safety features through mobile apps. The company grew its consumer base with affordable, easy-to-install hardware and subscription services for video storage, integrating into broader smart-home ecosystems.
Employee count is not publicly disclosed.
How Much Funding Has Ring Labs Raised?
1. Series D Round
- Amount Raised: $109M
- Date: January 25, 2017
- Lead Investors: Qualcomm Ventures, Goldman Sachs Investment Partners, DFJ Growth, True Ventures
- Purpose: Scale product lines, cloud services, and international retail expansion
2. Series C Round
- Amount Raised: $61.2M
- Date: March 16, 2016
- Lead Investors: Kleiner Perkins, Richard Branson
- Purpose: Hardware R&D and go-to-market scale
3. Series B Round
- Amount Raised: $28M
- Date: August 19, 2015
- Lead Investors: J.F. Shea Co, American Family Ventures, True Ventures, Upfront Ventures, Richard Branson
- Purpose: Productization and early retail distribution
Total Funding Raised: $208M
Latest Funding Date: January 2017
Current Valuation: Acquired by Amazon
Key Investors
- Kleiner Perkins
- Details: Major early-stage VC focused on tech hardware and consumer internet
- Focus Areas: Hardware, consumer tech, biotech
- Notable Investments: Google, Amazon (early), Twitter, Ring Labs, Nest
- DFJ Growth
- Details: Growth-stage investor backing technology companies scaling globally
- Focus Areas: Enterprise software, consumer hardware
- Notable Investments: SpaceX, Tesla, Ring Labs, Twitter, AdRoll
- True Ventures
- Details: Early-stage investor focused on founder-led product companies
- Focus Areas: Hardware, consumer apps, developer tools
- Notable Investments: Fitbit, Peloton, Ring Labs, Postmates, Mapbox
- Qualcomm Ventures
- Details: Corporate investment arm focused on mobile, semiconductors, and connected devices
- Focus Areas: IoT, mobile, wireless, hardware
- Notable Investments: Fitbit, NXP, Ring Labs, Wiliot, Sonos
- Richard Branson (Angel / Investor)
- Details: Serial entrepreneur and investor supporting disruptive consumer brands
- Focus Areas: Consumer tech, travel, retail
- Notable Investments: Virgin Group holdings, Ring Labs, early-stage consumer ventures
Where Is Ring Labs’ Headquarters?
Ring Labs is headquartered in Santa Monica, California, United States — a key market for consumer electronics and lifestyle products.
What’s Next for Ring Labs?
Under Amazon ownership, Ring Labs is expanding Alexa and cloud integrations, broadening its hardware portfolio, and growing subscription services. The company continues to enhance privacy, safety features, and compatibility with the smart-home ecosystem.
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