Roblox is an online gaming and immersive 3D experience platform built around user-generated content. Developers create games using Roblox Studio, and players interact through millions of virtual worlds powered by the platform’s social and creator-driven ecosystem.
With a highly active global community, the company generates revenue through Robux (its virtual currency), developer revenue sharing, immersive advertisements, avatar items, and premium subscriptions.
What Is Roblox and What Does It Do?
Roblox, founded in 2004 by David Baszucki and Erik Cassel, is headquartered in San Mateo, United States. The company operates an online gaming platform enabling users to create and play immersive 3D experiences using drag-and-drop tools and scripting capabilities.
Roblox employs 947 employees, offering tools such as Roblox Studio, Virtual Economy systems, avatar customization, immersive ads, and advanced creator marketplaces.
The platform empowers millions of developers globally, providing a robust ecosystem where interactive digital experiences, virtual events, and user-generated games thrive.
How Much Funding Has Roblox Raised?
1. Series D
- Amount Raised: $2.2M
- Date: August 2009
- Lead Investors: Altos Ventures, First Round Capital
- Motivation: To support platform development and early user acquisition.
2. Series D
- Amount Raised: $4M
- Date: May 2011
- Lead Investors: Altos Ventures, First Round Capital
- Motivation: To expand the platform and refine the gaming environment.
3. Series E
- Amount Raised: $25M
- Date: January 2017
- Lead Investors: Index Ventures, Meritech Capital Partners
- Motivation: To scale operations and improve developer tools.
4. Series F
- Amount Raised: $150M
- Date: July 2018
- Lead Investors: Greylock, Tiger Global Management
- Motivation: To support growth and international expansion.
5. Series G
- Amount Raised: $150M
- Date: February 2020
- Lead Investors: Andreessen Horowitz
- Motivation: To enhance platform capabilities and prepare for future scaling.
6. Series G
- Amount Raised: $1M
- Date: May 2020
- Motivation: To strengthen operational capacity.
7. Series H
- Amount Raised: $520M
- Date: January 2021
- Lead Investors: Altimeter Capital, Dragoneer Investment Group
- Motivation: To delay IPO for favorable pricing and fuel large-scale growth.
8. Venture Round
- Amount Raised: $17.7M
- Date: April 2022
- Motivation: To fund new platform features and boost creator tools.
Total Funding Raised: $918 Million
Current Valuation: $29.5 Billion (as of 2021)
Latest Funding Date: October 2024
Key Investors
1. Altimeter Capital
- Details: Technology-focused investment firm backing high-growth innovators.
- Investment Focus Areas: Late-stage tech, enterprise software, consumer internet.
- Notable Investments: Lacework, Roblox, Snowflake.
2. Dragoneer Investment Group
- Details: Long-term investor focused on growth-stage technology companies.
- Investment Focus Areas: Technology, consumer internet, enterprise SaaS.
- Notable Investments: Airbnb, Uber, Spotify.
3. Greylock
- Details: One of Silicon Valley’s oldest VC firms, known for iconic tech investments.
- Investment Focus Areas: SaaS, consumer tech, gaming.
- Notable Investments: Facebook, LinkedIn, Roblox.
4. Andreessen Horowitz
- Details: Global VC fund backing category-defining tech companies.
- Investment Focus Areas: Web3, gaming, fintech, consumer internet.
- Notable Investments: Coinbase, Twitter, Oculus.
5. Warner Music Group (WMG)
- Details: Global music giant leveraging gaming for digital entertainment and artist reach.
- Investment Focus Areas: Music, entertainment, and gaming partnerships.
- Notable Investments: Roblox, Spotify, Tencent Music.
Where Is Roblox’s Headquarters?
Roblox is headquartered in San Mateo, California, a major technology hub that grants access to engineering talent, gaming industry partners, and Silicon Valley venture networks. This strategic location supports its platform innovation and continued metaverse expansion.
What’s Next for Roblox?
Roblox is accelerating its push into virtual events, immersive brand collaborations, and generative AI-based creation tools. With a multi-billion-dollar valuation and strong investor confidence, the platform aims to expand its global creator ecosystem, deepen partnerships in music and entertainment, and evolve into a broader metaverse infrastructure powering social experiences, learning, and virtual commerce.
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