Rokid, founded in 2014 by Mingming Zhu, is a pioneering company specializing in AI-powered augmented reality (AR) smart glasses. Its products blend artificial intelligence and deep learning to create interactive, voice-enabled, and context-aware AR experiences.
Rokid’s technology caters to both consumers and enterprises, offering innovative solutions such as thermometer glasses and industrial-grade AR headsets for healthcare, manufacturing, and field operations. The company’s focus on intelligent visual computing positions it at the forefront of the global AR and wearable tech revolution.
What Is Rokid and What Does It Do?
Rokid, founded by Mingming Zhu in 2014, is a United States-based technology company headquartered in Redwood City, California. The company develops AI-powered augmented reality (AR) smart glasses designed to provide real-time insights through two-way information exchange.
Rokid operates as a provider of artificial intelligence-based smart AR glasses and employs between 201 and 500 people. Its products serve industrial, educational, and healthcare sectors, enabling users to perform tasks hands-free while enhancing productivity and interaction. The company’s focus on integrating AI with immersive AR experiences positions it as a leading innovator in the smart wearable technology space.
How Much Funding Has Rokid Raised?
1. Seed Round
- Amount Raised: $3 million
- Date: October 2025
- Lead Investors: Kickstarter
- Motivation: Initial product development of AI-powered AR glasses and early technology validation.
2. Series B
- Amount Raised: $65 million
- Date: October 2016
- Lead Investors: IDG Capital, Walden International
- Motivation: Scale hardware and IoT/smart-speaker business, expand partnerships and distribution.
3. Series C / D / E
- Amount Raised: $160 million
- Date: March 2022
- Lead Investors: Reported multiple tranches (company statement / TechCrunch)
- Motivation: Expand AR product R&D, prepare for global expansion, and enhance AI-powered wearable technology.
Total Funding Raised: $3 Million
Current Valuation: $1 Billion (as on Nov 2023)
Latest Funding Date: Oct 2025
Key Investors
1. Kickstarter
- Details: Kickstarter is a leading crowdfunding platform supporting innovative projects across technology, design, and creative industries. It enables entrepreneurs to launch new hardware and tech concepts through community-backed funding.
- Investment Focus Areas: Technology, consumer electronics, hardware innovation, design.
- Notable Investments: Baubax, Aumni, Rokid.
Where Is Rokid’s Headquarters?
Rokid is headquartered in Redwood City, California, offering access to Silicon Valley’s world-class innovation ecosystem, AI talent, and hardware manufacturing expertise. This strategic location supports its mission to advance next-generation AR and AI technologies.
What’s Next for Rokid?
Rokid aims to expand its AR ecosystem by integrating advanced AI-driven visualization tools and exploring new applications in industrial safety, healthcare diagnostics, and smart city operations. The company is also expected to scale global partnerships and introduce next-gen AR wearables to strengthen its position as a leader in intelligent augmented reality.
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