How Much Did Segment Raise? Headquarters, Funding & Key Investors

Segment has raised $283.9 million across multiple funding rounds before its acquisition by Twilio for $3.2 billion. The company offers a robust customer data platform (CDP) that integrates and manages customer data to provide real-time insights and personalized experiences.

Keep reading to explore Segment’s fundraising journey, key investors, and what’s ahead for this innovative platform.

What Is Segment and What Does It Do?

Segment, founded in 2011 by Calvin French-Owen, Ian Storm Taylor, Ilya Volodarsky, and Peter Reinhardt, is headquartered in San Francisco, California. The company provides a customer data platform that collects, unifies, and connects first-party customer data to over 200 tools across marketing, analytics, and data warehousing. Its core offerings include Customer Data Platform (CDP), Identity Resolution, Data Collection & ETL, Data Privacy, Compliance & Governance, Audience Segmentation & Activation, and Profile Enrichment.

With 501–1,000 employees, Segment helps businesses deliver personalized customer experiences powered by accurate, real-time insights.

How Much Funding Has Segment Raised?

1. Pre-Seed Round
   • Amount Raised: $120K
   • Date: September 2011
   • Motivation: Kickstart the development of its customer data platform.
2. Seed Round
   • Amount Raised: $214.7K
   • Date: February 2011
   • Motivation: Advance product development and begin market testing.
3. Seed Round
   • Amount Raised: $600K
   • Date: January 2013
   • Motivation: Expand the team and enhance product features.
4. Seed Round
   • Amount Raised: $2M
   • Date: October 2014
   • Lead Investors: Headline
   • Motivation: Scale operations and expand market reach.
5. Series A
   • Amount Raised: $15M
   • Date: October 2014
   • Lead Investors: Accel
   • Motivation: Accelerate product development and grow customer base.
6. Series B
   • Amount Raised: $27M
   • Date: October 2015
   • Lead Investors: Thrive Capital
   • Motivation: Strengthen data infrastructure and support rapid growth.
7. Venture Round
   • Amount Raised: Not disclosed
   • Date: March 2016
   • Motivation: Continue scaling operations and product development.
8. Series C
   • Amount Raised: $64M
   • Date: July 2017
   • Lead Investors: Google Ventures, Y Combinator
   • Motivation: Expand global footprint and enrich product offerings.
9. Series D
   • Amount Raised: $175M
   • Date: April 2019
   • Lead Investors: Accel, Google Ventures, Meritech Capital Partners
   • Valuation: $1.5B
   • Motivation: Open new offices, expand the team, and grow Customer Data Infrastructure.
10. Secondary Market
    • Amount Raised: Not disclosed
    • Date: January 2020
    • Motivation: Provide liquidity for early investors and employees.

Total Funding Raised: $283.9M

Latest Valuation (2019): $1.5B

Acquisition: Acquired by Twilio in October 2020 for $3.2B

Key Investors

1. Accel – Early and growth-stage VC firm; led Segment’s Series A.
   • Focus Areas: Technology, SaaS, Consumer Services
   • Notable Investments: Facebook, Dropbox, Slack, Spotify
2. Google Ventures (GV) – Venture arm of Alphabet, co-led Series D.
   • Focus Areas: AI, Robotics, Transportation, Cybersecurity
   • Notable Investments: Uber, Nest, Slack, Medium
3. Meritech Capital Partners – Growth-stage VC; joined Series D.
   • Focus Areas: SaaS, Software, Internet
   • Notable Investments: Salesforce, Tableau, Snowflake
4. Thrive Capital – Investor in Series D.
   • Focus Areas: Technology, Financial Services, Consumer Software
   • Notable Investments: Instagram, Stripe, GitHub, Robinhood
5. Y Combinator – Seed investor and accelerator.
   • Focus Areas: Early-stage startups
   • Notable Investments: Airbnb, Dropbox, Reddit, Stripe

Where Is Segment’s Headquarters?

Segment is headquartered in San Francisco, California, giving it strategic access to technology talent, investors, and a network of companies needing customer data infrastructure solutions.

What’s Next for Segment?

Segment continues to expand across North America, EMEA, and Asia-Pacific, strengthening its Customer Data Infrastructure (CDI) to meet the growing demand for integrated customer data solutions. Future priorities include enhancing its global partner network, scaling CDI to support enterprise customers, and navigating complex data privacy and compliance requirements.

Key challenges involve managing rapid global expansion while maintaining a competitive advantage in the fast-growing customer data platform market.

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