How Much Did Seismic Raise? Headquarters, Funding & Key Investors

Seismic has raised $440 million through multiple rounds, including major growth investments such as its $170M Series G in 2021, led by Permira, which brought the company’s valuation to $3 billion. Earlier rounds included participation from Lightspeed Venture Partners, T. Rowe Price, General Atlantic, JMI Equity, and Jackson Square Ventures, solidifying Seismic’s position in AI-powered sales enablement. In June 2024, Seismic secured additional debt financing from PNC Bank, supporting its global expansion, AI capabilities, and integration of acquired platforms like Lessonly. With strong investor backing, Seismic continues to scale its enterprise sales technology.

How Much Did Seismic Raise? Funding & Key Investors

Seismic provides an AI-driven sales enablement platform that helps customer-facing teams deliver personalized buyer experiences through content automation, analytics, and real-time insights. The platform integrates content management, demos, training, and customer engagement tools to streamline the entire sales cycle.

Trusted by global enterprises such as IBM, Cisco, and Allianz, Seismic empowers teams with data-backed materials, onboarding tools, and recommendation engines.

What Is Seismic and What Does It Do?

Seismic, founded in 2010 by Douglas Winter, Ed Calnan, Fred Xie, Marc Romano, and Nasser Barghouti, is headquartered in San Diego, United States. The company provides cloud- and AI-based sales enablement technology that supports personalized content delivery, real-time buyer engagement, and automated workflows across the sales cycle.

Its platform includes content management, buyer engagement tools, demo automation, and deep analytics to help enterprises optimize sales performance and improve customer experience.

Seismic employs 989 employees, delivering advanced solutions used by organizations worldwide to enhance team productivity and accelerate revenue.

How Much Funding Has Seismic Raised?

1. Series A

Amount Raised: $4.5M
Date: August 2013
Lead Investors: Jackson Square Ventures
Motivation: To build the product foundation and expand early hiring.

2. Series B

Amount Raised: $20M
Date: January 2015
Lead Investors: JMI Equity
Motivation: To scale operations and enhance platform capabilities.

3. Series C

Amount Raised: $40M
Date: May 2016
Lead Investors: General Atlantic
Motivation: To accelerate market expansion and strengthen product development.

4. Series D

Amount Raised: $20M
Date: November 2017
Motivation: To support international expansion and launch new products.

5. Series E

Amount Raised: $100M
Date: December 2018
Lead Investors: Lightspeed Venture Partners, T. Rowe Price
Motivation: To upgrade platform capabilities and grow into new global markets.

6. Series F

Amount Raised: $92M
Date: September 2020
Motivation: To enhance AI features and address growing remote-selling demand.

7. Series G

Amount Raised: $170M
Date: August 2021
Lead Investors: Permira
Motivation: To acquire Lessonly and integrate advanced training technologies.

Total Funding Raised: $440 Million

Current Valuation: $3 Billion (as of August 2021)

Latest Funding Date: June 2024

Key Investors

1. Permira

Details: A global investment firm focused on long-term, transformative growth across major industries.
Investment Focus Areas: Technology, consumer, financial services, and healthcare.
Notable Investments: Genesys, Magento, Informatica.

2. JMI Equity

Details: A leading growth equity firm specializing in high-performing software companies.
Investment Focus Areas: SaaS, enterprise software, tech-enabled services.
Notable Investments: ServiceTitan, PointClickCare.

3. Lightspeed Venture Partners

Details: A global VC firm investing across early-stage and growth-stage technology.
Investment Focus Areas: Enterprise, consumer, and health technology.
Notable Investments: Snap, Affirm, MuleSoft.

4. Jackson Square Ventures

Details: A venture capital firm backing early-stage SaaS and marketplace companies.
Investment Focus Areas: SaaS, data-driven platforms.
Notable Investments: DocuSign, Upwork, Strava.

5. T. Rowe Price

Details: A global asset management firm investing in transformative companies across sectors.
Investment Focus Areas: Technology, consumer, and healthcare.
Notable Investments: Tesla, Amazon, Google.

Where Is Seismic’s Headquarters?

Seismic is headquartered in San Diego, California, a strong hub for enterprise software development and AI talent. Its location provides proximity to West Coast technology ecosystems while supporting a distributed global workforce.

What’s Next for Seismic?

Seismic plans to expand its AI-driven enablement suite, integrating deeper buyer insights, automated content workflows, and advanced sales training through Lessonly. The company aims to strengthen its global footprint across enterprise markets and enhance real-time analytics that guide revenue teams. With strong financial backing and a $3B valuation, Seismic is poised to lead the next wave of AI-powered sales technology.

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