Strava is a global social fitness network that enables runners, cyclists, and athletes to track performance, analyze routes, share progress, and compete socially. Available on iOS and Android, the platform provides GPS route tracking, personalized training insights, progress dashboards, and milestone tracking. With community-driven challenges and activity sharing, Strava empowers athletes to stay motivated, improve performance, and engage with a worldwide fitness community.
What Is Strava and What Does It Do?
Strava, founded in 2009 by Mark Gainey, Michael Horvath, and Davis Kitchel, is a San Francisco-based (United States) social fitness and sports technology platform.
Strava employs about 290 people and offers subscription-based tools that help users record runs and rides via GPS, track performance, analyze training data, compare results with friends, and engage in social challenges.
Built for cyclists, runners, and endurance athletes, Strava blends fitness analytics with a global social community to inspire consistent training and performance improvement.
How Much Funding Has Strava Raised?
- Series F
• Amount Raised: $110M
• Date: November 2020
• Lead Investors: TCV, Sequoia Capital, Dragoneer Investment Group, Jackson Square Ventures, Go4it Capital
• Motivation: To scale user growth, expand engineering teams, and launch advanced route analytics and performance tracking.
Total Funding Raised: $180 Million
Current Valuation: $2.2 Billion (as of May 2025)
Latest Funding Date: June 2025
Key Investors
- TCV
• Details: A global growth investor backing category-defining technology companies.
• Investment Focus Areas: Consumer tech, SaaS, marketplaces, social platforms.
• Notable Investments: Netflix, Airbnb, Peloton, Strava. - Sequoia Capital
• Details: One of the world’s most influential venture capital firms.
• Investment Focus Areas: Consumer internet, mobile apps, AI, enterprise SaaS.
• Notable Investments: Apple, WhatsApp, Zoom, Strava. - Dragoneer Investment Group
• Details: A public and private market investor supporting high-growth companies.
• Investment Focus Areas: Consumer tech, gaming, mobility, enterprise software.
• Notable Investments: DoorDash, Slack, Roblox.
Where Is Strava’s Headquarters?
Strava is headquartered in San Francisco, California, a leading hub for consumer mobile apps, fitness tech, and social platforms. Its location provides access to world-class engineering talent and a strong athletic culture that aligns with its mission to serve global endurance communities.
What’s Next for Strava?
Strava aims to deepen its AI-powered training insights, expand personalized coaching, strengthen global route intelligence, and introduce advanced safety and community features. The company is focusing on premium subscription growth, international expansion, and new integrations with wearables and connected fitness devices. As the fitness-tech market accelerates, Strava is positioned to remain the world’s leading platform for social fitness engagement.
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