Trendyol Group, valued at around $17 billion and backed by major global investors, is a leading e-commerce and super-app platform in Turkey. The company combines marketplace, delivery logistics, digital wallet, and other services to serve millions of customers domestically and internationally. Known as the first Turkish decacorn, Trendyol continues to expand its technology and logistics footprint.
Keep reading to learn how Trendyol became one of Turkey’s most valuable tech companies.
What Is Trendyol Group and What Does It Do?
Founded in 2010, Trendyol Group is a Turkish e-commerce and technology platform headquartered in Istanbul that offers a marketplace for products including fashion, electronics, and groceries. The platform also includes last-mile logistics through Trendyol Express, on-demand grocery delivery via Trendyol Go, and digital payment services with Trendyol Pay. Trendyol has expanded beyond Turkey into the Middle East and Europe, serving millions of customers and supporting vast merchant networks.
How Much Funding Has Trendyol Group Raised?
1. Major Growth Round (2021)
- Amount Raised: ~$1.5 billion
- Date: 2021
- Valuation: ~$16.5 billion
- Lead Investors: General Atlantic, SoftBank Vision Fund
- Other Investors: ADQ (Abu Dhabi Developmental Holding Company), Qatar Investment Authority, Princeville Capital
- Purpose: Scale e-commerce marketplace, logistics, and international expansion
2. Earlier Strategic and Growth Funding
- Alibaba Investments: ~$1.4 billion via multiple strategic rounds including major capital injections in 2018 and 2021
- Other Early Investors: Tiger Global, Kleiner Perkins, European Bank for Reconstruction and Development (EBRD)
- Purpose: Fund core marketplace growth, logistics infrastructure, and technology development
Total Funding Raised: Approximately $2+ billion
Latest Funding Date: 2021
Latest Known Valuation: Around $17 billion (often referenced as decacorn status)
Key Investors
- General Atlantic
- Details: Global growth equity firm investing in technology and consumer platforms
- Focus Areas: E-commerce, digital marketplaces, and scalable tech businesses
- SoftBank Vision Fund
- Details: Technology investment arm of SoftBank Group focused on high-growth companies
- Focus Areas: E-commerce, digital platforms, and enterprise technology
- Alibaba Group
- Details: Chinese e-commerce giant and strategic investor with significant ownership
- Focus Areas: Online retail, payments, logistics, and marketplace tech
- ADQ (Abu Dhabi Developmental Holding Company)
- Details: Sovereign wealth holding company participating in growth rounds
- Focus Areas: Strategic investments in global technology companies
- Qatar Investment Authority
- Details: Sovereign wealth fund with diversified global investments
- Focus Areas: Consumer tech and growth stage platforms
Where Is Trendyol Group’s Headquarters?
Trendyol Group is headquartered in Istanbul, Istanbul Province, Turkey, serving as the central hub for its e-commerce operations, logistics development, and international expansion.
What’s Next for Trendyol Group?
Trendyol plans to continue investing in logistics infrastructure, expand into new markets across Europe and the Middle East, and enhance its digital ecosystem including fintech and AI-powered services. The company is focused on strengthening its super-app capabilities and maintaining leadership in regional online retail.
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