Whatnot

Whatnot has raised $746 million across multiple funding rounds, most recently securing $265 million in Series E (January 2025), led by Avra, DST Global, and Greycroft. The San Francisco–based platform combines livestreaming and e-commerce, allowing users to buy, sell, and discover products across various categories, including collectibles, fashion, and electronics.

What Is Whatnot?

Founded in December 2019 by Logan Head, Whatnot is a livestream shopping platform headquartered in San Francisco, California. The company offers a unique blend of entertainment and commerce, enabling users to participate in live auctions, discover trending products, and sell items directly to buyers.

Whatnot covers a wide range of categories, including collectibles, toys, electronics, fashion, and beauty. Its gamified shopping model and focus on community engagement have fueled rapid growth. Today, the company employs between 501 and 1,000 people and has become a leader in the livestream e-commerce market.

How Much Funding Has Whatnot Raised?

1. Pre-Seed
   • Amount Raised: $700K
   • Date: February–March 2020
   • Lead Investors: Wonder Ventures
   • Motivation: To develop the platform and expand the team.
2. Seed Round
   • Amount Raised: $4M
   • Date: December 2020
   • Lead Investors: Unspecified
   • Motivation: To scale the platform and acquire early users.
3. Series A
   • Amount Raised: $20M
   • Date: March 2021
   • Lead Investors: Andreessen Horowitz
   • Motivation: To enhance platform features and broaden market reach.
4. Series B
   • Amount Raised: $50M
   • Date: May 2021
   • Lead Investors: Y Combinator Continuity Fund
   • Motivation: To support rapid growth and new market entry.
5. Series C
   • Amount Raised: $150M
   • Date: September 2021
   • Lead Investors: CapitalG
   • Motivation: To expand product offerings and improve user experience.
6. Series D
   • Amount Raised: $260M
   • Date: July 2022
   • Lead Investors: Unspecified
   • Motivation: To fuel growth and diversify categories.
7. Series E
   • Amount Raised: $265M
   • Date: January 2025
   • Lead Investors: Avra, DST Global, Greycroft
   • Motivation: To expand into new territories and strengthen seller tools.

Total Funding Raised: $746M

Current Valuation: $4.97 Billion (as of January 2025)

Latest Funding Date: January 2025

Key Investors

Greycroft

1. Details: Venture capital firm focused on early and growth-stage technology companies.
2. Investment Focus Areas: Consumer internet, fintech, SaaS, e-commerce.
3. Notable Investments: Venmo, The RealReal, Scopely.

DST Global

1. Details: Global investment firm specializing in late-stage technology companies.
2. Investment Focus Areas: Internet, fintech, e-commerce, social platforms.
3. Notable Investments: Facebook, Alibaba, ByteDance.

Avra

1. Details: Early-stage venture capital firm investing in disruptive technology startups.
2. Investment Focus Areas: SaaS, marketplaces, AI-driven platforms.
3. Notable Investments: Whatnot, emerging SaaS, and consumer startups.

Andreessen Horowitz (a16z)

1. Details: Leading Silicon Valley venture capital firm backing transformative startups.
2. Investment Focus Areas: Software, social media, fintech, consumer internet.
3. Notable Investments: Facebook, Airbnb, Lyft.

Lightspeed Venture Partners

1. Details: Global VC firm investing across enterprise and consumer sectors.
2. Investment Focus Areas: SaaS, enterprise software, consumer internet.
3. Notable Investments: Snapchat, GrubHub, Affirm.

Where Is Whatnot’s Headquarters?

Whatnot is headquartered in San Francisco, California, a hub for technology and venture capital. Its location provides access to top talent, strategic investors, and a vibrant startup ecosystem.

What’s Next for Whatnot?

Whatnot is expected to leverage its Series E funding to:

1. Expand into new product categories such as art, golf, and vinyl.
2. Enter international markets, including Australia and Europe.
3. Enhance personalization and customer support using AI and proprietary data.

Key challenges include competing with established e-commerce players, ensuring safety and trust on the platform, and striking a balance between rapid growth and user experience. With strong investor backing and a nearly $5 billion valuation, Whatnot is well-positioned to dominate the livestream commerce market.

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