Whatnot

Whatnot has raised $746 million across multiple funding rounds, most recently a $265 million Series E round in January 2025, which brought its valuation to $4.97 billion. Founded in 2019 by Logan Head and headquartered in San Francisco, the platform offers a unique livestream shopping experience, allowing users to buy, sell, and discover products such as collectibles, electronics, fashion, and beauty items. Whatnot combines community engagement with entertainment to create an interactive shopping experience, and the recent funding will support global expansion, new product categories, and enhanced seller tools.