Whoop is a leader in wearable fitness technology, offering a smart band and app ecosystem designed to monitor heart rate, HRV, strain, sleep cycles, and overall recovery. The platform provides personalized insights and coaching, helping athletes, coaches, and fitness enthusiasts avoid injury, optimize training, and improve performance. With real-time analytics, long battery life, and a subscription-based model, Whoop delivers deep physiological tracking trusted by professional sports leagues, military teams, and health-focused consumers.
What Is Whoop and What Does It Do?
Whoop, founded in 2012 by John Capodilupo, Will Ahmed, and Aurelian Nicolae, is a Boston-based (United States) wearable technology company.
Whoop employs around 453 people and is a smart fitness wearable and analytics platform for monitoring physical activity, sleep patterns, heart performance, and recovery metrics. Using sensor-driven insights and AI-driven analytics,
Whoop helps users optimize performance, prevent injuries, and maintain overall wellness through personalized feedback and continuous monitoring.
How Much Funding Has Whoop Raised?
- Series F
• Amount Raised: $200M
• Date: August 2021
• Lead Investors: SoftBank Vision Fund, CAVU Consumer Partners, Thursday Ventures, GP Bullhound, NextView Ventures, Accomplice, IVP, Animal Capital
• Motivation: To scale global operations, enhance recovery analytics, and expand subscription-based services. - Series E
• Amount Raised: $100M
• Date: October 2020
• Lead Investors: IVP, SoftBank Vision Fund, Two Sigma Ventures, Promus Ventures, CAVU Consumer Partners, NextView Ventures, D20 Capital, LionTree, Accomplice, multiple athlete investors (Kevin Durant, Tiger Woods, Eli Manning, etc.)
• Motivation: To advance sensor technology, improve device form factor, and grow AI-driven insights.
Total Funding Raised: $406 Million
Current Valuation: $3.6 Billion (as of August 2021)
Latest Funding Date: November 2022
Key Investors
- SoftBank Vision Fund
• Details: A global tech investment fund backing category-defining companies.
• Investment Focus Areas: AI, wearables, robotics, consumer tech.
• Notable Investments: Whoop, ByteDance, Uber. - IVP
• Details: A late-stage venture capital firm investing in rapidly scaling technology brands.
• Investment Focus Areas: Consumer electronics, SaaS, digital health.
• Notable Investments: Slack, Discord, Whoop. - Two Sigma Ventures
• Details: Venture arm of Two Sigma, backing data-driven and AI-powered companies.
• Investment Focus Areas: AI, deep tech, health analytics.
• Notable Investments: Whoop, Recursion, Standard Cognition.
Where Is Whoop’s Headquarters?
Whoop is headquartered in Boston, Massachusetts, United States, a major hub for sports science, biotech, and academic research. This location provides Whoop with access to world-class universities, high-performance athletes, and top engineering talent, thereby strengthening its ability to innovate in the wearable and health analytics ecosystem.
What’s Next for Whoop?
Whoop plans to advance its sensor technology, deepen AI-driven health insights, and expand into holistic wellness management across stress, recovery, sleep, and metabolic monitoring. The company is exploring new form factors, global sports partnerships, and enterprise wellness applications. With increasing demand for personalized health data, Whoop aims to become the world’s leading continuous monitoring health platform.
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