How Much Did Xiaohongshu Raise? Headquarters, Funding & Key Investors

Xiaohongshu has raised significant capital across multiple funding rounds, with backing from leading firms such as Alibaba, Tencent, Temasek Holdings, and DST Global. The platform combines social networking with e-commerce, enabling users to share product reviews, shopping experiences, and lifestyle content.

What Is Xiaohongshu and What Does It Do?

Xiaohongshu, founded in 2013 by Charlwin Mao Wenchao and Miranda Qu, is headquartered in Shanghai, China. The platform is a social e-commerce and lifestyle community where users share insights on fashion, beauty, food, travel, and more.

Users engage through posts, images, videos, and reviews, while brands reach audiences via advertising and live-streaming tools. Xiaohongshu employs 1,001–5,000 people and continues to innovate in content creation, platform features, and social commerce services.

How Much Funding Has Xiaohongshu Raised?

1. Seed Round
   • Amount Raised: CN¥150K
   • Date: September 2013
   • Motivation: To launch the platform and build initial features.
2. Series A
   • Amount Raised: CN¥141K
   • Date: August 2014
   • Motivation: To expand the user base and improve functionality.
3. Series B
   • Amount Raised: $17.5M
   • Date: June 2015
   • Lead Investors: Notable Capital
   • Motivation: To scale operations and boost user engagement.
4. Series C
   • Amount Raised: $100M
   • Date: March 2016
   • Lead Investors: Tencent
   • Motivation: To enhance technology and expand market reach.
5. Series D
   • Amount Raised: $300M
   • Date: June 2018
   • Lead Investors: Alibaba
   • Motivation: To expand e-commerce services.
6. Series E
   • Amount Raised: $500M
   • Date: November 2021
   • Lead Investors: Temasek Holdings, Tencent
   • Motivation: To strengthen financial position and scale platform capabilities.

Total Funding Raised: $917.7 Million

Current Valuation: $20 Billion (as of November 2021)

Latest Funding Date: July 2024

Key Investors

1. Alibaba Group
   • Details: Multinational technology and e-commerce conglomerate.
   • Investment Focus Areas: E-commerce, cloud computing, fintech, logistics.
   • Notable Investments: Lazada, Ele.me, Xiaohongshu.
2. Tencent Holdings
   • Details: Leading technology company specializing in social networking and internet services.
   • Investment Focus Areas: Gaming, social media, e-commerce, fintech.
   • Notable Investments: JD.com, Pinduoduo, Xiaohongshu.
3. Temasek Holdings
   • Details: State-owned global investment firm headquartered in Singapore.
   • Investment Focus Areas: Technology, Life Sciences, Financial Services.
   • Notable Investments: Meituan, Alibaba, Xiaohongshu.
4. Genesis Capital
   • Details: Chinese venture capital firm investing in high-growth technology companies.
   • Investment Focus Areas: Consumer Internet, SaaS, Mobility.
   • Notable Investments: ByteDance, Kuaishou, Xiaohongshu.
5. GGV Capital
   • Details: Global venture capital firm investing in consumer internet and enterprise tech.
   • Investment Focus Areas: SaaS, e-commerce, cloud, mobility.
   • Notable Investments: Airbnb, Alibaba, Xiaohongshu.

Where Is Xiaohongshu’s Headquarters?

Xiaohongshu is headquartered in Shanghai, China, at the center of the country’s technology and e-commerce ecosystem. This location provides access to talent, partnerships, and a vast consumer base.

What’s Next for Xiaohongshu?

Xiaohongshu plans to grow its user base, enhance e-commerce features, and integrate AI-driven tools for improved recommendations and content discovery. Key challenges include navigating regulatory requirements, maintaining user trust, and competing with emerging platforms.

With a $20 billion valuation and strong investor support, Xiaohongshu is well-positioned to strengthen its role as a leading social commerce platform in China.

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