XREAL joined the Unicorn Club in January 2024 after raising a $60M Series C funding round led by Alibaba, NIO Capital, Sequoia Capital, and others. The company is an internet-first brand offering smart eyewear, providing augmented-reality glasses compatible with gaming consoles, computers, and mobile devices. XREAL’s products support both wired and wireless connectivity, featuring adjustable virtual displays that blend fashion and technology for immersive user experiences.
What Is XREAL and What Does It Do?
XREAL, founded by Bing Xiao, Chi Xu, and Jordan Maron in 2017, is a Sunnyvale, California-based company headquartered in Sunnyvale, California. XREAL develops smart eyewear with augmented reality (AR) capabilities, compatible with gaming consoles, computers, and mobile devices. The company’s glasses can connect both wirelessly and via a wired connection, providing an adjustable virtual display to enhance immersive experiences in gaming, productivity, and entertainment.
XREAL employs between 51 and 200 people and has raised a total of $300M (plus CN¥200M in a 2025 venture round) from investors such as Alibaba, Sequoia Capital, Kuaishou Technology, and NIO Capital. Its focus on AR innovation and cross-device integration positions it as a leader in the next-generation smart eyewear market.
How Much Funding Has XREAL Raised?
1. Venture Round
- Amount Raised: CN¥200M
- Date: May 2025
- Lead Investors: Pudong Venture Capital
- Motivation: To expand AR smart eyewear production and enhance global market reach.
2. Venture Round
- Amount Raised: $60M
- Date: January 2024
- Lead Investors: Alibaba Group
- Motivation: To scale operations and accelerate AR technology development.
3. Corporate Round
- Amount Raised: $15M
- Date: August 2022
- Lead Investors: iicombined
- Motivation: To support corporate partnerships and product rollout.
4. Series C
- Amount Raised: $60M
- Date: March 2022
- Lead Investors: Alibaba Group
- Motivation: To enhance AR hardware and software capabilities.
5. Series C
- Amount Raised: $100M
- Date: September 2021
- Lead Investors: Angel Plus China, NIO Capital, YF Capital
- Motivation: To scale product development and international expansion.
6. Series B
- Amount Raised: $40M
- Date: September 2020
- Lead Investors: Kuaishou Technology
- Motivation: To improve hardware capabilities and integrate AR ecosystem.
7. Series A
- Amount Raised: $16M
- Date: February 2019
- Lead Investors: Everbright
- Motivation: To fund early product development and AR R&D.
8. Series A
- Amount Raised: $15M
- Date: January 2019
- Lead Investors: China Growth Capital
- Motivation: To kickstart AR hardware and software innovation.
Total Funding Raised: $300 Million
Current Valuation: $1 Billion (as of Jan 2024)
Latest Funding Date: Jan 2024
Key Investors
1. Alibaba
- Details: Alibaba Group is a multinational conglomerate specializing in e-commerce, retail, internet, and technology, headquartered in Hangzhou, China.
- Investment Focus Areas: Consumer technology, e-commerce, AR/VR, and innovation-driven startups.
- Notable Investments: XREAL, various global technology ventures.
2. Sequoia Capital
- Details: Sequoia Capital is a leading global venture capital firm headquartered in Menlo Park, California, investing in early to growth-stage technology companies.
- Investment Focus Areas: Internet, consumer tech, software, AR/VR, and deep tech.
- Notable Investments: XREAL, Apple, Google, Airbnb.
3. NIO Capital
- Details: NIO Capital is the investment arm of NIO, focusing on strategic investments in mobility, consumer electronics, and advanced technologies.
- Investment Focus Areas: EV technology, AR/VR, and emerging consumer electronics.
- Notable Investments: XREAL and other high-growth technology companies.
Where Is XREAL’s Headquarters?
XREAL is headquartered in Sunnyvale, California, providing access to Silicon Valley’s technology ecosystem, skilled talent, and investment opportunities for AR and wearable technology innovation.
What’s Next for XREAL?
XREAL is focused on expanding its smart eyewear lineup, enhancing AR software capabilities, and broadening global adoption. With continued investor backing and recent funding, the company aims to scale manufacturing, strengthen R&D, and position itself as a leader in AR consumer electronics. The company is exploring strategic partnerships and new hardware integrations to capture market share in gaming, productivity, and immersive experiences.
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