YipitData joined the Unicorn Club on December 6, 2021, after raising a $475 million Series E funding round led by The Carlyle Group, valuing the company at $1 billion. Headquartered in New York City, New York, United States, YipitData is a data-as-a-service company providing web and alternative data analytics to institutional investors and consumer platforms. The company has raised $499 million to date and employs 161 people (as of December 2020).
Keep reading to learn how YipitData became a trusted source of alternative data for investors and consumers.
What Is YipitData and What Does It Do?
Founded in 2010, YipitData analyzes online data to deliver actionable insights for institutional investors and consumers. For shoppers, the platform aggregates online deals and offers, recommending personalized options based on user preferences, partnering with companies like Groupon, LivingSocial, Gilt, and Travelzoo.
For investors, YipitData collects and processes data on publicly traded companies to derive performance metrics, covering firms such as Groupon, Alibaba, Workday, Netflix, MercadoLibre, eBay, JD, ServiceNow, and Veeva. By licensing this data to leading institutional investors, YipitData enables smarter investment decisions based on real-time online activity and market trends.
How Much Funding Has YipitData Raised?
- Series E
- Amount Raised: $475M
- Date: December 6, 2021
- Lead Investor: The Carlyle Group
- Valuation: $1B
- Purpose: Expand alternative data offerings and scale analytical capabilities for investors and consumer-facing platforms.
- Earlier Rounds (A–D)
- Cumulative Funding: ~$24M
- Investors: Omega Venture Partners, Finger Group
- Purpose: Develop web data aggregation, analytics tools, and build relationships with institutional clients.
Total Funding Raised: $499M
Latest Funding Date: June 13, 2024 (Conventional Debt)
Latest Valuation: $1B
Employee Count: 161 (as of December 31, 2020)
Key Investors
- The Carlyle Group
- Details: Global investment firm managing diverse funds across private equity, credit, and alternative assets.
- Focus Areas: Data-driven technology, growth-stage companies, and financial services innovation.
- Omega Venture Partners
- Details: Early-stage venture capital firm focused on technology companies in North America.
- Focus Areas: Software, SaaS, and data analytics.
- Finger Group
- Details: Investment firm supporting growth-stage startups across multiple sectors.
- Focus Areas: Technology and alternative data services.
Where Is YipitData’s Headquarters?
YipitData is headquartered in New York City, New York, United States, with operations designed to serve both consumer platforms and institutional investors. Its analytics and research teams specialize in alternative and web-based data aggregation, helping clients monitor trends, derive actionable insights, and make informed decisions based on real-time digital activity.
What’s Next for YipitData?
YipitData plans to expand its alternative data offerings by integrating more real-time consumer and market data to enhance insights for institutional investors. The company is focusing on improving its analytical platform and licensing model to reach a broader global investor base while continuing to support consumer-focused services.
With a strong foothold in investment and consumer data analytics, YipitData is positioned to drive smarter decisions for both markets while scaling its technology infrastructure and data capabilities.
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