Company profile

Zeta Global

Zeta Global, founded in 2007 by John Sculley and David A. Steinberg, has raised $358M across equity and debt financings, including a $115M Series F in 2017 and $225M conventional debt in 2021. The company provides an AI-powered omnichannel marketing platform unifying identity, data, and campaign execution for enterprise clients. Employing approximately 347 people, Zeta Global leverages proprietary datasets, predictive analytics, and media execution to optimize customer acquisition, retention, and engagement. Funding supported platform scaling, acquisition of data assets, product expansion, and international growth. Key investors include KKR, Blackstone, HTIF/GPI Capital, Staley Capital, and Bank of America / Barclays.

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Quick facts

Total funding: $358M
Founded: 2007

Notable investors

KKR
Blackstone
HTIF/GPI Capital
Staley Capital
Bank of America / Barclays

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