Zeta Global joined the Unicorn Club after raising multiple rounds, including a $115M Series F in 2017 and a $225M conventional debt financing in 2021, for total funding of $358M. Headquartered in New York City, United States, Zeta Global provides an AI-powered omnichannel marketing platform that unifies identity, data, and campaign execution to help enterprise clients optimize customer engagement.
Keep reading to learn how Zeta Global scaled its platform for data-driven, personalized marketing at enterprise scale.
What Is Zeta Global and What Does It Do?
Founded in 2007 by John Sculley and David A. Steinberg, Zeta Global is a New York City–based AI-driven marketing and data platform. The company employs approximately 347 people and provides identity, data, analytics, and omnichannel marketing execution for enterprise clients.
Zeta Global’s platform combines identity resolution, predictive analytics, and campaign execution across channels such as email, display, search, social, and analytics. The company leverages proprietary datasets, AI models, and media execution capabilities to personalize campaigns and maximize acquisition and retention at scale.
How Much Funding Has Zeta Global Raised?
1. Conventional Debt
- Amount Raised: $225M
- Date: Mar 01, 2021
- Lead Investors: Bank of America, Barclays
- Purpose: Balance sheet and scale media operations
2. Series F
- Amount Raised: $115M
- Date: Apr 27, 2017
- Lead Investors: GPI Capital
- Purpose: Product and data platform expansion
3. Conventional Debt (Apr 27, 2017)
- Amount Raised: $25M
- Date: Apr 27, 2017
- Lead Investors: Blackstone (debt participation noted)
- Purpose: Working capital and growth
Total Funding Raised: $358M
Latest Funding Date: Mar 2021
Latest Known Valuation: Public market valuation fluctuates
Key Investors
- KKR / Blackstone (debt & participation)
- Details: Large alternative asset managers participating in debt and equity deals
- Focus Areas: Enterprise software, data platforms, marketing tech
- Notable Investments: Large-scale tech and media platform investments
- HTIF / GPI Capital
- Details: Growth investors backing data-driven marketing and enterprise tech
- Focus Areas: MarketingTech, media, data infrastructure
- Notable Investments: Zeta Global (participation), other adtech platforms
- Staley Capital Management (participants)
- Details: Institutional investor participating in growth/debt financings
- Focus Areas: Media and marketing investments
- Bank of America / Barclays (debt providers)
- Details: Major banks providing structured debt for scale operations
- Focus Areas: Corporate lending to growth-stage companies
- Blackstone (select participation)
- Details: Large alternative investor participating in debt/equity rounds for scale
Where Is Zeta Global’s Headquarters?
Zeta Global is headquartered in New York City, New York, United States, serving enterprise marketing teams and media partners.
What’s Next for Zeta Global?
Zeta Global plans to expand AI-driven personalization, integrate privacy-first identity solutions, grow ad inventory partnerships, and deepen measurement and attribution capabilities for enterprise clients.
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