Pipedrive action

Add a Lead (Pipedrive)

Creates a new lead linked to a person or organization

Run in Studio →All Pipedrive actions
Pipedrive logoPipedrive
pipedrive-add-lead
crmReturns in secondsLight tier
Input

What it needs.

Map each field to a column in your table. Optional fields can stay empty.

FieldType
  • title
    The name of the lead
    text
  • person_id
    ID of a person which this lead will be linked to.
    number
  • organization_id
    ID of an organization which this lead will be linked to.
    nullablenumber
  • label_id
    Select a lead label.
    nullableselect
  • amount
    Potential value amount of the lead.
    nullablenumber
  • currency
    Select the currency for the lead value.
    nullableselect
  • visible_to
    Visibility of the lead.
    nullableselect
  • channel
    The Marketing channel this lead was created from.
    nullableselect
  • channel_id
    The optional ID of the specific source channel application.
    nullabletext
  • expected_close_date
    Expected close date (YYYY-MM-DD).
    nullabletext
  • was_seen
    Indicates whether the lead was seen in the UI.
    nullableboolean

When to use this.

The "Add a Lead (Pipedrive)" action enables users to create a new lead associated with a specific person or organization within the Pipedrive CRM platform. This action requires key input parameters such as the lead's title, person ID, and optional organization ID, allowing for detailed lead management. Additional parameters like label ID, potential value amount, and expected close date enhance lead specificity and tracking. The output includes essential data fields such as lead ID, title, owner ID, and visibility settings, ensuring comprehensive lead information is captured. This action is particularly useful for sales teams looking to streamline lead generation processes, track potential revenue, and manage customer relationships effectively. By utilizing this API action, businesses can enhance their CRM capabilities and improve sales performance.

Output

What it returns.

Every field this action writes back to the row. Click a line to expand nested objects.

FieldType
  • id
    Id
    text
  • title
    Title
    text
  • owner_id
    Owner Id
    number
  • person_id
    Person Id
    number
  • organization_id
    Organization Id
    number
  • value_amount
    Value Amount
    number
  • value_currency
    Value Currency
    text
  • expected_close_date
    Expected Close Date
    text
  • add_time
    Add Time
    nullabletext
  • update_time
    Update Time
    nullabletext
  • visible_to
    Visible To
    nullabletext
  • label_id
    Label Id
    nullabletext
Workflow

How this fits a workflow.

Trigger → Add a Lead (Pipedrive) → enrich → push to your CRM. You set it up once; after that it runs without you.

  1. Step 1TriggerNew row, form submit, or schedule.
  2. Step 2Add a Lead (Pipedrive)The Pipedrive action runs.
  3. Step 3EnrichWaterfall fills missing fields.
  4. Step 4Push to CRMHubSpot / Pipedrive / Zoho CRM / GoHighLevel.

Two actions you can chain after this one:

Add a Lead (Pipedrive)Get Deals by Person (Pipedrive)Delete Lead (Pipedrive)
Reliability

Throughput & reliability.

How fast it drains a table, and what happens when the upstream provider has a bad day.

  • Per-minute limitNo public cap
  • Per-day limitPlan-defined
  • RetriesAutomatic w/ backoff
  • Failed lookupsZero credits

Who runs this

GTM EngineerRevOpsAgency

Light tier. See pricing; per-action credit cost is private.

Related

More Pipedrive actions.

FAQ.

Mostly. Fast actions fill the cell in a few seconds. Long-running ones run in the background and write back to the row when they finish, so you can close the tab.

No. A failed lookup costs zero credits. When a provider misses or times out, the waterfall moves to the next one and you only pay for the match you actually got.

No. Run it on one cell, on a selection, on the whole table, or on a schedule. Same action either way.

HubSpot, Pipedrive, Zoho, and GoHighLevel are bidirectional, with Salesforce coming soon. Smartlead, Instantly, Lemlist, HeyReach, Apollo Sequences, and Reply.io for outbound.

Run Add a Lead (Pipedrive) in 60 seconds.

Connect the account, drop the action on a column, run it on your rows.

Start free →All Pipedrive actions