CHEQ provides a cybersecurity-driven Go-to-Market Security (GTMSec) platform that protects brands from invalid clicks, bot attacks, fake leads, ad fraud, and automated abuse across paid search, paid social, analytics pipelines, and marketing funnels.
The platform identifies invalid traffic patterns, malicious automation, and coordinated fraud behavior using AI-based detection, behavioral analysis, and identity intelligence. It helps enterprises reduce wasted ad spend, protect revenue pipelines, improve customer data integrity, and secure growth operations.
What Is CHEQ and What Does It Do?
CHEQ, founded in 2016 by Ehud Levy, Guy Tytunovich, Asaf Botovsky, and Omri Tamir, is a Tel Aviv–based market security and cybersecurity platform that protects marketing, analytics, and revenue operations from bots, fake traffic, and invalid engagements.
With a workforce of 171 employees, CHEQ extends protection across paid media, user acquisition, analytics funnels, websites, and go-to-market systems, helping companies block suspicious activity in real time and ensure that budgets and pipelines are driven by legitimate users.
How Much Funding Has CHEQ Raised?
1. Series A
- Amount Raised: $5M
- Lead Investors: Battery Ventures
- Motivation: To develop CHEQ’s cybersecurity-based marketing protection platform.
2. Series B
- Amount Raised: $16M
- Lead Investors: Battery Ventures, MizMaa
- Motivation: To scale product development and expand into enterprise markets.
3. Series C
- Amount Raised: $150M
- Lead Investors: Tiger Global Management, Battery Ventures, Hanaco Ventures, Phoenix Insurance Group, Key1 Capital
- Motivation: To accelerate global expansion, strengthen GTMSec capabilities, and support large-scale enterprise adoption.
Total Funding Raised: $171 Million
Current Valuation: $1 Billion (as of Feb 2022)
Latest Funding Date: February, 2022
Key Investors
1. Tiger Global Management
- Details: A global investment firm backing high-growth technology companies.
- Investment Focus Areas: SaaS, fintech, cybersecurity, internet platforms.
- Notable Investments: Stripe, Razorpay, Flipkart.
2. Battery Ventures
- Details: A global venture and growth investment firm supporting technology and innovation leaders.
- Investment Focus Areas: Cybersecurity, cloud software, enterprise technology.
- Notable Investments: Gong, Braze, Amplitude.
3. Hanaco Ventures
- Details: Venture capital firm investing in fast-scaling global technology startups.
- Investment Focus Areas: SaaS, AI, enterprise innovation.
- Notable Investments: Via, Yotpo, Moovit.
4. Phoenix Insurance Group
- Details: One of Israel’s largest financial and insurance groups investing in emerging technology firms.
- Investment Focus Areas: Fintech, enterprise tech, financial infrastructure.
- Notable Investments: Pagaya, Lemonade, eToro.
5. Key1 Capital
- Details: Growth-stage investment firm backing technology companies expanding globally.
- Investment Focus Areas: SaaS, analytics, digital infrastructure.
- Notable Investments: AppsFlyer, Similarweb, WalkMe.
Where Is CHEQ’s Headquarters?
CHEQ is headquartered in Tel Aviv, Israel, a leading global center for cybersecurity innovation, AI R&D, and enterprise software talent, offering strategic proximity to global tech ecosystems across Europe and the United States.
What’s Next for CHEQ?
CHEQ is expected to expand its Go-to-Market Security category, deepen integrations across ad platforms, CRM ecosystems, analytics stacks, and marketing automation tools, and advance its AI-driven fraud intelligence engine to combat increasingly sophisticated automated threats.
The company is also focused on strengthening enterprise partnerships and expanding global operations across North America, Europe, and APAC.
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