Cloudinary joined the Unicorn Club after raising $100 million across multiple funding rounds, reaching a $2 billion valuation. Founded in 2011 and headquartered in Santa Clara, California, United States, Cloudinary provides cloud based media management solutions that help businesses store, optimize, transform, and deliver images and videos at scale.
The platform supports developers, marketers, and enterprises building performance driven digital experiences.
Keep reading to learn how Cloudinary scaled into a $2 billion cloud infrastructure unicorn.
What Is Cloudinary and What Does It Do?
Founded in 2011, Cloudinary is a cloud based media experience platform that enables companies to manage images and videos across websites, mobile apps, and digital products. The platform provides APIs and developer tools for media storage, transformation, optimization, and delivery.
Cloudinary helps organizations improve website performance, enhance visual quality, and streamline workflows for developers and marketing teams. Its solutions are widely used in ecommerce, SaaS, media, and consumer technology companies worldwide.
How Much Funding Has Cloudinary Raised?
1. Seed Round
- Amount Raised: $1.2 million
- Date: 2011
- Lead Investors: Private angel investors
- Purpose: Build initial media management infrastructure and developer APIs
2. Series A Round
- Amount Raised: $2 million
- Date: 2012
- Lead Investors: Matrix Partners
- Purpose: Expand engineering team and launch commercial product offering
3. Series B Round
- Amount Raised: $5.8 million
- Date: 2015
- Lead Investors: Bessemer Venture Partners
- Purpose: Scale customer acquisition and enhance platform reliability
4. Series C Round
- Amount Raised: $30 million
- Date: 2019
- Lead Investors: Bessemer Venture Partners
- Purpose: Expand enterprise adoption and invest in advanced media optimization features
5. Series D Round
- Amount Raised: $60 million
- Date: 2021
- Valuation: Approximately $2 billion
- Lead Investors: Blackstone Growth
- Purpose: Accelerate global expansion, scale enterprise sales, and enhance video and AI driven media capabilities
Total Funding Raised: $100 million Latest Funding Date: 2021 Latest Known Valuation: $2 billion
Key Investors
- Blackstone Growth
- Details: Growth equity arm of Blackstone
- Focus Areas: Enterprise software, cloud platforms, and technology services
- Bessemer Venture Partners
- Details: Venture capital firm backing category defining technology companies
- Focus Areas: Cloud infrastructure, SaaS, and developer platforms
- Matrix Partners
- Details: Early stage venture capital firm
- Focus Areas: Technology startups and enterprise software
Where Is Cloudinary’s Headquarters?
Cloudinary is headquartered in Santa Clara, California, United States, serving as the central hub for its product development, enterprise operations, and cloud infrastructure strategy.
What’s Next for Cloudinary?
Cloudinary plans to expand its media experience platform with deeper AI powered automation, enhanced video workflows, and advanced personalization tools. The company is focused on supporting global enterprises with scalable media infrastructure while improving developer productivity and performance optimization across digital channels.
Get Investor and Funding Insights with TexAu
TexAu helps you track verified investor activity, funding rounds, and company growth signals across high growth startups like Cloudinary. Discover actionable insights on cloud infrastructure companies, developer platforms, and enterprise SaaS investment trends.
Sign up for Free to unlock real time investor and funding intelligence.