Density joined the Unicorn Club on November 10, 2021, after raising a $125 million Series D funding round led by Kleiner Perkins, Altimeter Capital, and Lachy Groom, valuing the company at $1.05 billion. Headquartered in San Francisco, California, United States, Density provides a SaaS-driven solution for tracking foot traffic in physical spaces using proprietary infrared and sensor technologies. The company has raised $225 million to date and employs around 100 people (as of December 2023).
Keep reading to learn more about how Density is transforming physical space analytics and facility management through sensor innovation and real-time occupancy data.
What Is Density and What Does It Do?
Founded in 2014, Density develops AI-powered and sensor-based occupancy analytics solutions that help organizations measure and optimize space utilization. Its platform includes proprietary door sensors that track people entering and leaving rooms using infrared beams, without capturing personally identifiable information.
Density’s system enables companies and merchants to understand visitor patterns, improve operational efficiency, and enhance workplace design. The solution also offers a mobile dashboard that provides real-time analytics on traffic, peak times, and customer overlap, empowering data-driven decisions in facility management.
How Much Funding Has Density Raised?
- Series D
- Amount Raised: $125M
- Date: November 10, 2021
- Lead Investors: Kleiner Perkins, Altimeter Capital, Lachy Groom
- Valuation: $1.05B
- Purpose: Accelerate the development of AI-powered occupancy sensors and expand deployment in commercial and retail spaces.
- Series C
- Amount Raised: $51M
- Date: November 2020
- Lead Investors: Kleiner Perkins, Altimeter Capital
- Valuation: Undisclosed
- Purpose: Scale product innovation, improve sensor accuracy, and expand sales to large enterprises and public facilities.
- Earlier Rounds
- Total Earlier Funding: ≈ $49M (Seed through Series B combined)
- Key Investors: Founders Fund, Upfront Ventures, and other notable investors.
- Purpose: Product development, R&D for sensor technology, and early market validation.
Total Funding Raised: $225M
Latest Funding Date: November 10, 2021
Latest Valuation: $1.05B
Employee Count: 100 (as of December 31, 2023)
Key Investors
- Altimeter Capital
- Details: Growth-stage investment firm backing transformative companies across technology and data infrastructure.
- Focus Areas: Data analytics, enterprise SaaS, and hardware-enabled AI platforms.
- Greenoaks
- Details: Global investment firm supporting late-stage technology and SaaS companies with scalable, data-driven business models.
- Focus Areas: Technology infrastructure, AI, and intelligent hardware systems.
- Kleiner Perkins
- Details: Leading venture capital firm that invests in early- and growth-stage technology innovators in multiple industries.
- Focus Areas: Enterprise software, AI, IoT, and climate technology.
Where Is Density’s Headquarters?
Density is headquartered in San Francisco, California, United States, where it develops its AI-powered occupancy analytics and facility management technologies. Its solutions serve global enterprises, helping them make informed decisions about real estate usage and optimizing employee experience.
What’s Next for Density?
With strong investor backing and a billion-dollar valuation, Density plans to expand its platform capabilities through deeper AI integration, predictive analytics, and enhanced scalability for both enterprise and retail clients. The company is also exploring international markets to provide intelligent spatial analytics for hybrid workplaces and smart buildings.
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