Extend joined the Unicorn Club on May 18, 2021, after raising a $260 million Series C funding round led by SoftBank Vision Fund, valuing the company at $1.6 billion. Headquartered in San Francisco, California, United States, Extend provides merchants and customers with modern warranty and protection plan solutions through its API-powered platform.
Keep reading to see how Extend built a billion-dollar business by modernizing product protection for the digital age.
What Is Extend and What Does It Do?
Founded in 2019, Extend enables merchants to sell extended warranties and protection plans online and in-store through a straightforward API integration. Its platform uses machine learning to optimize warranty pricing, tailor offers, and improve claim experiences for both merchants and consumers.
The company serves a wide range of industries, including electronics, appliances, sports and fitness equipment, auto parts, and furniture. Extend’s platform seamlessly integrates with popular e-commerce systems, enabling retailers to deliver added value and customer trust without operational complexity.
How Much Funding Has Extend Raised?
- Series C and Earlier Rounds
- Cumulative Funding: ~$386 million
- Key Investors: SoftBank Vision Fund, Meritech, Company Capital
- Purpose: Enhance API integrations, scale merchant partnerships, and expand product coverage
Latest Funding Round: Series C, August 9, 2021, $16.3 million
Total Funding Raised: ~$386 million
Latest Known Valuation: ~$1.6 billion (as of May 18, 2021)
Employee Count: 201–500 (as of July 1, 2024)
Stage: Series C
Key Investors
- SoftBank Vision Fund
- Details: Global investment fund backing high-growth technology companies.
- Focus Areas: Fintech, e-commerce infrastructure, and digital enablement platforms.
- Meritech Capital Partners
- Details: Growth-stage investment firm focused on category-defining software and consumer companies.
- Focus Areas: SaaS, e-commerce enablement, and customer experience technology.
- Company Capital
- Details: Venture capital firm investing in innovative early-stage startups.
- Focus Areas: Fintech, consumer tech, and data-driven platforms.
Where Is Extend’s Headquarters?
Extend is headquartered in San Francisco, California, United States. The company’s operations include technology development, merchant partnerships, and customer support, with remote and distributed teams across North America.
What’s Next for Extend?
Extend plans to expand its global merchant network and introduce AI-driven solutions for claims automation, fraud detection, and personalized warranty offerings. With continued backing from global investors, Extend aims to redefine how businesses offer protection plans and how consumers experience post-purchase support.
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