FirstCry

FirstCry, founded in 2010, became a unicorn in 2020 and has raised $513 million across multiple funding rounds. The company operates a leading online platform for baby, kids, and maternity products, supported by parenting content and expert advice tools. Headquartered in Pune, India, FirstCry serves families nationwide through digital and omnichannel retail. Backed by investors including ChrysCapital and Premji Invest, the company continues to scale its commerce platform, private labels, and customer engagement as a publicly listed business in India’s mom and baby care market.