FirstCry joined the Unicorn Club on February 07, 2020. Founded in 2010, the company is headquartered in Pune, Maharashtra, India. FirstCry operates an online retail platform offering baby, kids, and maternity products, including toys, diapers, clothing, footwear, strollers, car seats, and nursery furniture.
The platform also provides expert validated parenting and pregnancy advice, tools, and content to support families across different stages of child development.
Keep reading to learn how FirstCry became a unicorn in the mom and baby care market.
What Is FirstCry and What Does It Do?
FirstCry is an online retail and digital parenting platform focused on baby, kids, and maternity products. The company offers a wide catalog of essentials and discretionary products through its website and mobile application.
In addition to commerce, FirstCry provides parenting guidance, pregnancy tools, and expert driven content to support informed purchasing and long term customer engagement. Its integrated content and commerce model serves families from pregnancy through early childhood.
How Much Funding Has FirstCry Raised?
1. Seed Round
- Amount Raised: $4 million
- Date: 2010
- Lead Investors: Early stage angel investors
- Purpose: Launch online baby products platform and build initial supply network
2. Series A Round
- Amount Raised: $14 million
- Date: 2012
- Lead Investors: Accel
- Purpose: Scale technology platform and expand customer reach across India
3. Series B Round
- Amount Raised: $30 million
- Date: 2014
- Lead Investors: SAIF Partners
- Purpose: Strengthen logistics, warehousing, and brand partnerships
4. Series C Round
- Amount Raised: $30 million
- Date: 2016
- Lead Investors: Premji Invest
- Purpose: Expand product categories and invest in private label brands
5. Series D Round
- Amount Raised: $150 million
- Date: 2019
- Lead Investors: SoftBank Vision Fund
- Purpose: Accelerate growth, improve operational scale, and expand omnichannel presence
6. Series E Round
- Amount Raised: $13.1 million
- Date: March 2021
- Lead Investors: ChrysCapital
- Purpose: Support growth initiatives ahead of public market readiness
7. Pre IPO and Strategic Financing
- Amount Raised: $271.9 million
- Date: 2021
- Lead Investors: SoftBank Vision Fund, Premji Invest
- Purpose: Strengthen balance sheet, fund expansion, and prepare for public listing
Total Funding Raised: $513 million Latest Funding Date: March 2021 Employee Count: 7,002 as of June 2025
Key Investors
- ChrysCapital
- Details: India focused private equity firm
- Focus Areas: Consumer, healthcare, financial services, and technology
- Premji Invest
- Details: Investment arm of Azim Premji
- Focus Areas: Long term investments in consumer, technology, and growth businesses
Where Is FirstCry’s Headquarters?
FirstCry is headquartered in Pune, Maharashtra, India, serving as the central hub for its leadership, technology, supply chain, and digital commerce operations.
What’s Next for FirstCry?
FirstCry is focused on expanding its private label portfolio, strengthening omnichannel retail capabilities, and deepening engagement through parenting content and digital tools. As a public company, it continues to invest in logistics efficiency, customer experience, and category expansion across the mom and baby care ecosystem.
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