Forward, founded in 2016 by Adrian Aoun, is a San Francisco-based (United States) healthcare technology company with around 213 employees as of December 2022. The company operates membership-based primary care clinics that integrate wearable sensors and proprietary AI to monitor patients’ health and enable proactive early intervention. Forward’s model combines in-person clinics, continuous biometric data collection and AI-driven care planning to disrupt traditional primary care by shifting from reactive to preventive healthcare delivery.
What Is Forward and What Does It Do?
Forward, founded in 2016 by Adrian Aoun, is a San Francisco-based (United States) healthcare technology company. The company develops membership-based primary care clinics that combine low-latency data capture (via wearables and sensors) with a proprietary AI platform to monitor health continuously, alert both patients and doctors to abnormalities and deliver personalised care.
Forward employs roughly 213 people (as of December 2022) and operates across multiple U.S. locations. Its platform integrates wearable sensors, biomarkers, and AI processing to support proactive and preventive care for members moving away from traditional reactive doctor visits.
How Much Funding Has Forward Raised?
1. Series D
- Amount Raised: $225 M
- Date: March 2021
- Lead Investors: Founders Fund, SoftBank Vision Fund 2, Khosla Ventures, Marc Benioff, The Weeknd
- Motivation: To expand its tech-powered primary care clinics and accelerate rollout of AI-driven health programs.
2. Series E
- Amount Raised: $100 M
- Date: November 2023
- Lead Investors: Khosla Ventures, Founders Fund, SoftBank (and others)
- Motivation: To roll out AI-based self-serve CarePods and scale the clinic network.
Total Funding Raised: $658 Million
Current Valuation: $1 Billion (as of July 2022)
Latest Funding Date: November 2023
Key Investors
1. SoftBank Vision Fund
- Details: A large global tech-investment fund under SoftBank.
- Investment Focus Areas: Late-stage technology, healthcare disruption, AI infrastructure.
- Notable Investments: Forward, Uber, DoorDash.
2. Khosla Ventures
- Details: Venture capital firm focused on early- to growth-stage technology companies.
- Investment Focus Areas: Deep tech, healthcare, AI, consumer internet.
- Notable Investments: Forward, Impossible Foods, Square.
3. Founders Fund
- Details: VC firm founded by Peter Thiel, investing across technology sectors.
- Investment Focus Areas: Healthcare innovation, software, emerging technologies.
- Notable Investments: Forward, SpaceX, Palantir.
4. Marc Benioff
- Details: Founder and CEO of Salesforce, angel investor in healthcare tech.
- Investment Focus Areas: SaaS, digital health, enterprise software.
- Notable Investments: Forward.
5. The Weeknd
- Details: Musician and celebrity-investor backing tech/health startups.
- Investment Focus Areas: Consumer health, wellness platforms, disruptive tech.
- Notable Investments: Forward.
Where Is Forward’s Headquarters?
Forward is headquartered in San Francisco, United States. This location places it at the heart of the U.S. technology and healthcare innovation ecosystem, offering access to leading talent in AI, sensors, and healthcare services.
What’s Next for Forward?
Forward’s next phase focuses on deploying its AI-powered CarePods (self-serve health kiosks) more broadly across retail, fitness, and commercial real-estate settings, increasing membership adoption, and advancing preventive-care programmes for disease detection and wellness monitoring.
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