Honor is a leading home care and senior care services provider focused on improving health, wellness, and independence for older adults. Its innovative platform connects families with trusted caregivers and supports Medicaid assistance, wellness programs, and case management services. By combining human compassion with technology, Honor ensures aging adults receive quality care at home while simplifying coordination for families and healthcare providers.
What Is Honor and What Does It Do?
Founded in 2014 in Concord, California, by Cameron Ring, Monica Lo, Sandy Jen, and Seth Sternberg, Honor offers a senior care network and technology platform that enhances in-home care through personalized services and digital health solutions.
With a team of 2,258 employees as of December 2023, Honor operates globally, especially after acquiring Home Instead in 2021, which expanded its reach across the U.S. and international markets.
How Much Funding Has Honor Raised?
- Series A
- Amount Raised: $20M
- Date: April 2015
- Lead Investors: Andreessen Horowitz
- Motivation: To establish the company’s foundation and develop its initial technology platform.
- Series B
- Amount Raised: $45M
- Date: August 2016
- Lead Investors: Thrive Capital
- Motivation: To expand market reach and strengthen the technology offering.
- Series C
- Amount Raised: $50M
- Date: May 2018
- Lead Investors: Prosus & Naspers
- Motivation: To scale operations and improve care delivery models.
- Series D
- Amount Raised: $140M
- Date: October 2020
- Lead Investors: Baillie Gifford, T. Rowe Price
- Motivation: To support the acquisition of Home Instead and accelerate global expansion.
- Series E
- Amount Raised: $70M
- Date: October 2021
- Lead Investors: Baillie Gifford
- Motivation: To enhance technology infrastructure and strengthen global operations.
- Debt Financing
- Amount Raised: $300M
- Date: October 2021
- Lead Investors: Perceptive Advisors
- Motivation: To leverage growth capital and fund expansion efficiently.
Total Funding Raised: $325M (Equity) + $300M (Debt)
Current Valuation: $1.25 Billion (as of October 2021)
Latest Funding Date: October 2021
Key Investors
- Baillie Gifford
- Details: Edinburgh-based investment firm renowned for its long-term strategy in innovative sectors.
- Investment Focus Areas: Technology, healthcare, consumer goods.
- Notable Investments: Tesla, Amazon, Spotify.
- T. Rowe Price
- Details: Global asset management firm headquartered in Baltimore, offering diverse investment solutions.
- Investment Focus Areas: Technology, healthcare, and financial services.
- Notable Investments: Google, Facebook, Amazon.
- Prosus Ventures
- Details: Venture capital arm of Prosus, one of the largest tech investors worldwide.
- Investment Focus Areas: Technology, internet, e-commerce.
- Notable Investments: Tencent, Delivery Hero, Swiggy.
- Andreessen Horowitz
- Details: Silicon Valley VC firm known for supporting transformative software and internet companies.
- Investment Focus Areas: Technology, software, AI, and healthcare.
- Notable Investments: Facebook, Airbnb, Lyft.
Where Is Honor’s Headquarters?
Honor’s headquarters is in Omaha, United States, strategically chosen after it acquires Home Instead, which is based there. This location strengthens its national network, offering access to a vast caregiver base and proximity to healthcare partners while ensuring seamless service coverage across major U.S. markets.
What’s Next for Honor?
Honor aims to deepen its integration with the Home Instead network and expand its presence in the $500B global home care market. By investing in AI-driven caregiver matching, predictive care analytics, and real-time wellness tracking, the company aims to improve patient outcomes and enhance caregiver efficiency.
Honor’s mission remains clear to redefine aging by combining compassionate human care with innovative technology for sustainable, dignified living.
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