LendUp is a mission-driven financial technology company focused on providing fair, transparent credit products to consumers who lack access to traditional banking services. Its offerings include loans, credit cards, embedded financial education, and credit-building tools designed to help customers improve long-term financial stability. By integrating technology, behavioral economics, and user-centric education, LendUp provides alternatives to predatory lending practices.
What Is LendUp and What Does It Do?
LendUp, founded by Sasha Orloff and Jacob Rosenberg in 2012, is a United States–based fintech company specializing in inclusive credit solutions for underserved consumers. The company develops in-house technology to deliver accessible credit products while embedding educational tools that help borrowers build sustainable financial habits.
LendUp employs 101–250 employees. Its platform offers loans, credit cards, credit-building features, and learning modules aimed at breaking cycles of high-cost borrowing for the 56% of Americans excluded from mainstream financial systems.
How Much Funding Has LendUp Raised?
1. Series A
- Amount Raised: $14M
- Lead Investors: GV
- Motivation: To build foundational lending technology and expand early credit products.
2. Series B
- Amount Raised: $50M
- Lead Investors: DCVC, Initialized Capital, Susa Ventures
- Motivation: To scale lending operations, expand product categories, and deepen educational features.
3. Series C
- Amount Raised: $47.5M
- Lead Investors: Y Combinator
- Motivation: To grow nationwide reach, introduce new credit tools, and upgrade infrastructure.
4. Debt Financing
- Amount Raised: $50M
- Motivation: To support loan capital requirements and accelerate product distribution.
5. Debt Financing
- Amount Raised: $100M
- Lead Investors: Victory Park Capital
- Motivation: To expand loan underwriting capacity and support customer growth.
6. Debt Financing
- Amount Raised: $100M
- Lead Investors: Victory Park Capital
- Motivation: To scale credit operations, risk modeling, and credit card portfolio growth.
Total Funding Raised: $361.5M
Latest Funding Date: June 2017
Key Investors
1. GV
- Details: GV is Google’s venture capital arm, backing transformative technology companies across multiple industries.
- Investment Focus Areas: Fintech, AI, consumer tech, enterprise software.
- Notable Investments: Uber, Stripe, Slack, Nest.
2. Victory Park Capital
- Details: Victory Park Capital is an investment firm specializing in private credit and alternative financing for high-growth companies.
- Investment Focus Areas: Credit financing, fintech, specialty lending.
- Notable Investments: Affirm, Fundbox, Kabbage.
3. Y Combinator
- Details: Y Combinator is one of the world’s leading startup accelerators known for backing early-stage companies across sectors.
- Investment Focus Areas: Technology, fintech, consumer applications.
- Notable Investments: Airbnb, Dropbox, Coinbase.
4. DCVC
- Details: DCVC invests in deep-tech and data-driven companies addressing large-scale global challenges.
- Investment Focus Areas: AI, fintech, robotics, enterprise tech.
- Notable Investments: Planet, Rocket Lab, Carbon Health.
5. Initialized Capital
- Details: An early-stage venture firm backing companies with strong product-market fit and technical excellence.
- Investment Focus Areas: SaaS, fintech, consumer, AI.
- Notable Investments: Coinbase, Instacart, Flexport.
Where Is LendUp’s Headquarters?
LendUp is headquartered in the United States, benefiting from access to fintech talent, regulatory infrastructure, and financial innovation hubs. Its location positions it well to engage with banks, investors, and partners focused on expanding financial inclusion.
What’s Next for LendUp?
LendUp is expected to continue building tools that improve users’ long-term financial outcomes through education, responsible lending, and technology-driven credit assessment. With substantial funding backing, the company is positioned to enhance automation, refine underwriting models, and expand its portfolio of accessible credit products for underserved populations.
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