Quince joined the Unicorn Club on July 29, 2025 after raising a $200 million Series D funding round, reaching a $4.5 billion valuation. Headquartered in San Francisco, California, United States, Quince offers a wide range of fashion, accessories, home, and lifestyle products for men, women, and children.
The platform features clothing, jewelry, bags, footwear, travel products, baby and kids products, gifting items, and home improvement essentials, enabling consumers to shop multi-category products online with high quality and curated selections.
Keep reading to learn how Quince scaled into a leading multi-category e-commerce unicorn.
What Is Quince and What Does It Do?
Founded in 2018, Quince is a horizontal e-commerce platform that provides multi-category products including fashion, accessories, home, and lifestyle items. The company focuses on high quality, curated selections and direct-to-consumer distribution to deliver premium products at competitive prices.
Quince integrates online catalog management, personalized recommendations, and logistics solutions to provide a seamless shopping experience for a diverse set of consumer needs, including apparel, travel, baby products, and home improvement.
How Much Funding Has Quince Raised?
1. Seed Round
- Amount Raised: $15 million
- Date: 2018
- Lead Investors: Early stage e-commerce and venture investors
- Purpose: Launch online platform and initial product catalog
2. Series A Round
- Amount Raised: $50 million
- Date: 2019
- Lead Investors: Wellington
- Purpose: Expand product offerings, enhance logistics, and grow user base
3. Series B Round
- Amount Raised: $65 million
- Date: 2021
- Lead Investors: Wellington and strategic investors
- Purpose: Scale operations, add new categories, and improve platform infrastructure
4. Series C Round
- Amount Raised: $55 million
- Date: 2023
- Lead Investors: Iconiq Capital
- Purpose: Enhance technology stack, expand marketing and distribution channels
5. Series D Round
- Amount Raised: $200 million
- Date: July 2025
- Valuation: $4.5 billion
- Lead Investor: Iconiq Capital
- Participating Investors: Wellington
- Purpose: Scale multi-category operations, expand product portfolio, and accelerate global growth
Total Funding Raised: $470 million Latest Funding Date: July 2025 Latest Known Valuation: $4.5 billion Employee Count: 259
Key Investors
- Iconiq Capital
- Details: Private investment firm backing high growth technology and consumer companies
- Focus Areas: E-commerce, technology platforms, and global growth stage investments
- Wellington
- Details: Global investment management firm investing across growth and enterprise sectors
- Focus Areas: Consumer technology, online retail, and multi-category platforms
Where Is Quince’s Headquarters?
Quince is headquartered in San Francisco, California, United States, supporting its e-commerce operations, product sourcing, and technology teams.
What’s Next for Quince?
Quince plans to expand its multi-category e-commerce offerings, enhance its technology and logistics infrastructure, and accelerate global growth. The company aims to launch new product categories, improve personalization, and scale operations to serve diverse consumer needs efficiently.
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