Roku joined the Unicorn Club after raising $214M in venture funding, including a $45.5M Series G in Jan 2016 and earlier tranches. Headquartered in San Jose, United States, Roku manufactures streaming devices and smart TVs and operates Roku OS and an advertising platform. Funding supported device production, content partnerships, platform development, and ad monetization. Roku’s ecosystem combines hardware, software, and advertising to deliver value for publishers, advertisers, and consumers.
Keep reading to see how Roku expanded its streaming and platform business globally.
What Is Roku and What Does It Do?
Founded in 2008 by Anthony Wood, Roku is a San Jose–based (United States) consumer electronics and streaming platform company. The firm employs ~2,897 people, producing streaming devices, licensing Roku OS for smart TVs, and operating an advertising platform and channel store.
Roku provides a neutral streaming platform, enabling publishers to reach viewers and advertisers to monetize engagement while maintaining user experience.
How Much Funding Has Roku Raised?
1. Series G
- Amount Raised: $45.5M
- Date: Jan 28, 2016
- Lead Investors: Not disclosed
- Purpose: Scale platform, content partnerships, and device production
2. Series G (earlier tranche)
- Amount Raised: $25M
- Date: Oct 22, 2014
- Lead Investors: Not disclosed
- Purpose: Product expansion and global distribution
3. Series G (earliest listed)
- Amount Raised: $700K
- Date: Oct 02, 2014
- Lead Investors: Sky
- Purpose: Strategic partnerships and market expansion
Total Funding Raised: $214M
Latest Funding Date: Jan 2016
Current Valuation: Public market valuation (varies)
Key Investors
- Fidelity Investments
- Details: Large asset manager investing in growth tech and media
- Focus Areas: Consumer tech, media platforms, SaaS
- Notable Investments: Roku, Tesla, Amazon, Roblox, Zoom
- Menlo Ventures
- Details: VC firm backing consumer and infrastructure companies
- Focus Areas: Consumer electronics, marketplaces
- Notable Investments: Roku, Uber, other consumer winners
- Globespan Capital Partners
- Details: Early-stage VC with broad tech portfolio
- Focus Areas: Hardware, software, communications
- Notable Investments: Roku, mobile and consumer hardware companies
- Sky (strategic partner)
- Details: European media and pay-TV operator engaged in platform partnerships
- Focus Areas: Content distribution, platform licensing
- Notable Investments: Strategic media and platform partnerships
- Additional Institutional Investors
- Details: Strategic and financial backers supporting device and platform growth
Where Is Roku’s Headquarters?
Roku is headquartered in San Jose, California, United States, close to consumer-electronics supply chains and Silicon Valley partners.
What’s Next for Roku?
Roku will focus on growing ad revenue, expanding platform partnerships, international OS licensing, and deeper monetization of viewership through targeted ad technology.
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