SayWeee, founded in 2015 and headquartered in San Francisco (United States), is an online grocery retailer offering fruits, vegetables, snacks, household essentials and curated Asian products through its Android and iOS app. The company employs approximately 904 people (as of December 31, 2022). Focused on serving diverse ethnic-food consumers, SayWeee combines e-commerce, logistics and specialist product sourcing to address a niche in the U.S. online grocery market with a global-supply chain and local delivery execution.
What Is SayWeee and What Does It Do?
SayWeee, founded in 2015 by its leadership team, is a San Francisco-based (United States) online grocery company. SayWeee develops and operates a platform that offers curated Asian groceries, including fresh produce, snacks and household items via mobile apps for Android and iOS and web channels.
SayWeee employs between 501-1,000 people (about 904 as of the end of 2022) and uses direct-to-consumer logistics, ethnic product sourcing and tailored assortments to serve Asian and other multicultural communities across North America.
How Much Funding Has SayWeee Raised?
1. Series C
- Amount Raised: $35 M
- Date: August 2020
- Lead Investors: DST Global
- Motivation: To accelerate growth and expand product lines.
2. Series D
- Amount Raised: $315 M
- Date: March 2021
- Lead Investors: DST Global (with participation)
- Motivation: To accelerate growth and scale logistics.
3. Series E
- Amount Raised: $425 M
- Date: February 2022
- Lead Investors: SoftBank Vision Fund 2
- Motivation: To expand platform offerings across new ethnicities and geographies, and advance AI/automation.
Total Funding Raised: $864 Million
Current Valuation: $4.1 Billion (as of Feb 2022)
Latest Funding Date: February 2022
Key Investors
1. DST Global
- Details: Global late-stage internet investment firm founded by Yuri Milner.
- Investment Focus Areas: Internet companies, consumer tech, e-commerce.
- Notable Investments: Facebook, Spotify, Alibaba (early), and SayWeee.
2. Plus Capital
- Details: Venture firm (or private investment entity) focusing on growth companies.
- Investment Focus Areas: Technology, e-commerce, consumer platforms.
- Notable Investments: SayWeee and other high-growth consumer start-ups.
3. SoftBank Vision Fund 2
- Details: Multi-billion dollar fund under SoftBank, investing in technology and consumer businesses globally.
- Investment Focus Areas: E-commerce, marketplaces, AI/automation, logistics.
- Notable Investments: SayWeee, DoorDash, ByteDance, etc.
Where Is SayWeee’s Headquarters?
SayWeee is headquartered in San Francisco, United States. The location offers access to tech talent, venture capital networks and logistic-infrastructure partnerships, advantageous for its online grocery model which relies on e-commerce, fulfilment operations and regional delivery hubs. Being in the U.S. West-Coast also supports proximity to Asian-supply-chains and multicultural consumer markets.
What’s Next for SayWeee?
SayWeee aims to deepen its presence in the ethnic-grocery segment across North America, expand its product catalogue (especially Asian and Hispanic foods), optimise fulfilment and delivery footprint, and invest in warehouse automation and AI-driven customer experience. Its challenges include scaling sustainably in a competitive online grocery market, managing logistics costs, and maintaining product quality across diverse sourcing. With strong funding backing and a valuation of $4.1 billion as of early 2022, SayWeee is well-positioned to capture growth in the underserved multicultural grocery segment.
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