Sift joined the Unicorn Club on April 22, 2021. Headquartered in San Francisco, California, United States, the company provides fraud prevention solutions for payments. Sift’s Digital Trust and Safety suite protects businesses from account takeover, payment fraud, and scam content, safeguarding brand integrity. Its solutions cater to fintech, retail, food and beverage, and other industries, combining AI-powered monitoring and real-time prevention to stop fraudulent activity before it impacts operations.
Keep reading to learn how Sift built a billion-dollar platform protecting businesses from online fraud.
What Is Sift and What Does It Do?
Founded in 1997, Sift offers a comprehensive fraud prevention platform that leverages machine learning to detect and prevent fraudulent activity across digital payments. The platform helps businesses secure transactions, reduce chargebacks, and protect users from scams.
Sift’s services are designed for companies of all sizes and industries, providing customizable fraud protection while maintaining a seamless user experience. By combining advanced analytics, AI, and a global data network, Sift delivers a robust approach to digital trust and security.
How Much Funding Has Sift Raised?
- Series D Round
- Amount Raised: $50 million
- Date: October 09, 2025
- Purpose: Expand fraud detection capabilities, grow global operations, and enhance AI models.
Total Funding Raised: $162 million
Latest Funding Date: October 09, 2025
Latest Known Valuation: $1 billion
Employee Count: 167 (as of Sep 30, 2020)
Key Investors
- Founders Circle Capital
- Details: Venture capital firm focused on growth-stage technology companies.
- Focus Areas: Fintech, SaaS, and cybersecurity solutions.
- Carriage House Rock
- Details: Investment firm supporting mission-driven technology platforms.
- Focus Areas: Security, risk management, and enterprise SaaS.
Where Is Sift’s Headquarters?
Sift is headquartered in San Francisco, California, United States, where it develops its fraud prevention platform, AI-based monitoring tools, and analytics infrastructure.
What’s Next for Sift?
Sift plans to expand its fraud detection and prevention capabilities across global markets, strengthen its AI models, and continue developing solutions for emerging online risks. The company aims to maintain its leadership in digital trust and safety while scaling operations for high-growth businesses.
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