Vice Media developed a distinct voice in youth and culture journalism—blending documentary storytelling, investigative reporting, and lifestyle coverage for a global millennial and Gen-Z audience. The company produces content across digital channels, linear TV, podcasts and events, often focusing on under-reported stories and immersive formats. Vice’s commercial model mixes branded content, programmatic advertising, licensing and distribution partnerships. While the media landscape shifted, Vice’s brand equity and production capabilities remained valuable assets for advertisers seeking cultural relevance.
What Is Vice Media and What Does It Do?
Vice Media, founded in 1994, is a Brooklyn-based (United States) internet-first media company producing multi-platform journalism, documentaries, and creative content for younger audiences. The company employs 59 people and operates editorial verticals, production studios, and distribution partnerships.
Vice combines investigative reporting, documentary filmmaking, and culturally driven storytelling to reach niche and mainstream audiences. Its operations include creative services for brands, programmatic ad offerings, and partnerships with broadcasters and streaming platforms to distribute long-form and short-form content globally.
How Much Funding Has Vice Media Raised?
1. Conventional Debt
- Amount Raised: $30M
- Date: February 14, 2023
- Lead Investors: Fortress Investment (debt provider)
- Motivation: Short-term liquidity and operational continuity.
2. Series F
- Amount Raised: $85M
- Date: September 02, 2021
- Lead Investors: Sixth Street, TPG, Lupa Systems (and others)
- Motivation: Scale content operations and strategic restructuring.
3. Series F (Earlier)
- Amount Raised: Undisclosed
- Date: October 11, 2019
- Lead Investors: Lupa Systems (and others)
- Motivation: Strategic growth and content investments.
Total Funding Raised: $1.5 Billion
Current Valuation: $5.7B (as of 2017)
Latest Funding Date: February 14, 2023
Key Investors
1. Sixth Street
- Details: Global investment firm providing flexible capital across industries.
- Investment Focus Areas: Media, growth equity, alternative credit.
- Notable Investments: Vice Media (growth/stability plays), other media assets.
2. TPG
- Details: Global investment firm with media and entertainment experience.
- Investment Focus Areas: Media transformations, PE deals.
- Notable Investments: Various media and consumer plays globally.
Where Is Vice Media’s Headquarters?
Vice Media is headquartered in Brooklyn, New York, United States, rooted in alternative journalism and creative production hubs.
What’s Next for Vice Media?
Vice aims to stabilize revenues via branded content, licensing, and studio partnerships while exploring subscription and diversified distribution models that reduce reliance on programmatic ad cycles.
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