Zapier has raised $1.4 million in primary funding, most notably in a 2012 seed round that helped launch its workflow automation platform. Since then, the San Francisco–based company has relied mainly on profitability rather than traditional venture capital, an uncommon path for SaaS startups. In 2021, Zapier attracted secondary investment from Sequoia Capital and Steadfast Capital Management at a multibillion-dollar valuation, providing liquidity for early shareholders. This lean funding strategy has supported steady growth, with Zapier now serving millions of users worldwide.