Expansion play from product-usage signals

Identify customers showing strong product-usage signals; enrich their org chart, find the buying committee, surface expansion opportunities.

šŸŸ” Standard~20 min to first value~10-15 per expansion accounthubspot
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The goal

Turn quiet power-users into expansion deals before they ask.

enterprise

What you provide.

  • Power-user account list
    From product analytics.

The action chain.

Each step uses a real TexAu actionKey. Click the step to read the action's full reference.

  1. 1
    Findb2b-enrichment-enrich-contact

    Find the buying committee at each account.

  2. 2
    Enrichb2b-enrichment-enrich-contact

    Enrich each committee member with role + tenure.

  3. 3
    Synchubspot-create-deal

    Open an expansion deal with the right multi-threading.

What you get back.

  • Expansion deals
    ā†’ HubSpot

Why this works.

Power-user signals are the strongest expansion buy intent. Most teams ignore them because the CS rep is busy with churn fights. Automating this means CS gets a daily list of "ready to upgrade" accounts with the buying committee already mapped.

Ready to run it

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