MOFU: MQL → SQL handoff with AI scoring

Middle-of-funnel: MQLs that hit a threshold get enriched, scored, and handed to the AE team in HubSpot.

🟡 Standard~12 min to first value~6-9 per MQLhubspot
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The goal

MQLs that meet criteria go straight to AE queue with AI-scored fit.

revops

What you provide.

  • MQL trigger
    Score threshold in HubSpot.

The action chain.

Each step uses a real TexAu actionKey. Click the step to read the action's full reference.

  1. 1
    Enrichb2b-enrichment-enrich-contact

    Enrich MQL with full role + company depth.

  2. 2
    Scoretexau-find-technographic-data

    AI Column re-scores fit beyond the marketing score.

  3. 3
    Synchubspot-create-deal

    Stub a deal, route to AE.

What you get back.

  • SQL deals
    → HubSpot

Why this works.

MQL-to-SQL conversion is where most pipelines leak. AI scoring at handoff prevents AEs from drowning in junk.

Ready to run it

Deploy this workflow in your TexAu workspace.

Every workflow in the library is one click to deploy. Edit any step, swap providers, or fork it for a new ICP.

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