The TexAu story started in 2020. The market for automation and data enrichment was small back then. A handful of companies were helping businesses automate prospecting and engagement on LinkedIn. We were one of them.
We launched TexAu in December 2020.
Traction came fast. Within six months we had over 2,000 daily active users and millions of automations running on our servers. But growth brought problems. Heavy usage strained the infrastructure, and customers kept telling us what they wanted fixed. We figured a proper UI overhaul would solve it, so we committed to building a new version.
In January 2022 we started TexAu V2. It took over two years. We rebuilt everything from scratch: the UI, the backend, every single automation rewritten from zero.
We were preparing to launch on April 26th, 2023 when we received an email from Meta:
Subject: Cease and Desist Abuse of Facebook and Instagram - TexAu
Three months before launch, and Meta hit us. We knew we couldn't win that fight. Their argument was straightforward even if it felt unfair. Meta charges companies to run ads. We were helping those same companies get better targeting data from Facebook Groups, Profiles, and Pages. We never scraped or stored personal data, but that didn't matter.
A week after the email, Meta disabled my personal Facebook and Instagram accounts. Then my close family members' accounts. Then they blocked our website domain.
I spent months going back and forth explaining what happened. To keep my family out of it, we consulted with mentors and decided to agree to Meta's terms. We disabled all Facebook and Instagram automations and signed the papers with their lawyers. They told us every disabled account would be reactivated once we signed. More than 10 accounts are still disabled today. At this point, nobody cares. Facebook is pretty much dead anyway.
Overnight we lost 80+ automations from our platform. What remained was LinkedIn, Sales Navigator, website tools, and a few others. Most of our customers were focused on B2B lead generation, and we still had LinkedIn, so we pushed forward. We built new automations, added more enrichment options, and launched TexAu V2 in July 2024.
The launch went well.
V2 took two years to build and was our most ambitious project. We built a workflow builder that I still think is one of the best in the space. Most GTM tools sell you a spreadsheet with extra steps. Our workflow builder let sales teams construct genuinely complex automation sequences.
Then on July 17th, 2025, LinkedIn sent us a legal notice. They wanted to take it to court.
We talked about it internally for days. The conclusion was the same no matter how we looked at it. Regardless of the merits, fighting LinkedIn in court is not a fight we could win. We had 10 days to respond, communicate with customers, figure out what comes next for the product, the company, the team, and the brand.
I kept coming back to something my Dad told me: whatever happens in life, you keep moving forward. That's the only lesson he ever really taught me. Never give up.
I grew up in the slums of Bombay in a 6x6 apartment. Building something that hundreds of thousands of people actually use and find useful? That still feels unreal to me. Giving up was never an option.
So we pivoted. And this time, we made one decision that changes everything:
We are not building on someone else's land anymore. We own the land this time.
What TexAu V3 actually is
V3 is not an update. It's a completely different product built on a completely different foundation.
We took everything we learned from V1 and V2, every customer conversation, every support ticket, every "why does this break at 2 AM" incident, and asked ourselves one question:
If we were starting today, knowing what we know, what would we build?
The answer: a GTM Spreadsheet Engine.
Not a workflow builder. Not another automation tool.
A platform where you open a table, describe what you need, and the system builds the pipeline. Enrichment, scoring, scheduling, outbound, all in one place, all from a spreadsheet interface that anyone can use.
Here's what most people don't realize about the GTM tool market right now. It's broken in a very specific way.
If you're a 5-person SaaS company or an agency trying to run outbound for clients, your options are:
- Hire a GTM Engineer at $150K+ per year who duct-tapes Clay, Apollo, Smartlead, Zapier, and a dozen other tools together. Hope they don't quit in six months.
- Buy enterprise tools designed for companies with 50-person ops teams. Pay $50K+ per year. Use 10% of the features.
- Do it yourself. Spend weeks learning platforms, debugging webhooks, and watching your prospect data go stale because nobody set up the refresh schedule.
None of these make sense for teams under 20 people. And those are the teams that need good GTM infrastructure the most, because they can't afford to waste a single dollar on outbound that doesn't convert.
That's the gap we're building into.
The Co-Pilot: describe the pipeline, we build it
The core of V3 is the Co-Pilot.
Instead of learning a platform, you talk to it. You describe what you want: "Find Series A SaaS companies in the US hiring SDRs, enrich with CTO emails, score by tech stack fit, send the qualified ones to my CRM." The Co-Pilot builds the table, sets up the enrichment waterfall, configures the scheduling, and maps the output.
This isn't a chatbot bolted onto a dashboard. The Co-Pilot is the interface.
We've been calling it "prompt-to-pipeline" internally. You describe the outcome. TexAu builds the machine.
GTM experiments should take hours, not weeks.
A founder should be able to test a new ICP segment on Monday and have data by Wednesday. An agency should be able to spin up a new client's outbound pipeline in an afternoon. A growth marketer should be able to say "find me everyone who posted about [topic] on LinkedIn in the last 30 days, enrich their emails, and score them" and have it running before lunch.
That's the bar. If you need to read documentation to run your first experiment, we've failed.
Why agencies and early-stage SaaS
We're not building for everyone. We're building for two groups, and we chose them deliberately.
Agencies, because they run GTM for multiple clients at once. They need templates they can deploy fast, enrichment that doesn't eat their margins, and a platform that scales across accounts without multiplying complexity. An agency running outbound for 10 clients shouldn't need 10 different tool stacks.
Early-stage SaaS companies, because they're the ones getting crushed by the current tooling market. A seed-stage startup with a $500K runway doesn't have $150K for a GTM Engineer. They don't have six months to learn Clay. They don't have the patience for tools that require API keys, webhooks, and a Zapier premium plan just to send a prospect list to their CRM.
These teams need infrastructure that works like a spreadsheet but performs like an enterprise stack. That's V3.
One person. One platform. Full GTM execution.
What we shipped (and what's coming)
Here's where we are today.
Tables are the core workspace. A spreadsheet interface powered by AG Grid where all your prospect data lives. Import a CSV, build from scratch, or start from a template. It's a spreadsheet, not a learning curve.
Waterfall Enrichment lets you configure up to five providers in sequence. If Provider A misses, Provider B picks it up. Stop-on-success logic so you don't burn credits. Your hit rate goes from 60% to 90%+. This is the feature our customers care about most, and the one we've put the most engineering time into.
AI Columns are columns that think. Natural language to formula conversion, AI-generated personalized messages, custom processing logic. Tell the column what you want it to do.
Templates are pre-built pipelines for common use cases: find decision-makers, enrich existing lists, discover new leads. A new user should go from signup to running their first enrichment in under 10 minutes.
Scheduling lets you run enrichment on a cadence (daily, weekly, custom intervals) so your data stays fresh without anyone touching it.
Integrations connect your CRM, email tools, and enrichment providers. Webhooks for custom data flows, API keys for developers who want full control.
What's coming next:
Co-Pilot V2 will go deeper on natural language pipeline building. Describe complex multi-step workflows in plain English. The foundation is live and customers are already using it, but we're not where we want to be yet.
Outbound sequencing will add native email and messaging. Not just enrichment, but activation. Build the list, enrich it, score it, send it. All from one place.
Client workspaces for agencies will offer isolated environments per client with shared templates and centralized billing. One dashboard for everything.
Analytics will cover pipeline health, enrichment hit rates, and campaign performance. The numbers that tell you whether your GTM engine is actually working, not vanity metrics.
The webinar that started this public chapter
Last week we ran our first webinar for V3. We invited a small group. No ads, no influencer promos, no countdown timers.
180 people showed up.
Before the demo was over, access requests started coming in.
We showed the product raw. Unscripted. A few rough edges visible. That's how we operate. We're 25 people building against companies with hundreds of millions in funding. We don't have a PR team to polish the narrative. We have the product and the truth.
That room told us something we already suspected but needed to see: people are tired of the current GTM stack. Tired of duct-taping 14 tools together. Tired of paying enterprise prices for mid-market products. Tired of platforms that require an engineering degree to configure.
They want something they can open, describe what they need, and start running experiments.
Building in public
We've decided to share the entire V3 journey publicly. Not polished case studies. Not "we're thrilled to announce" press releases. The actual story.
Every week, we'll share what we shipped, what broke, what we learned, and what's next.
Why?
We believe the best products are built with users watching. Feedback loops shorten. Trust builds. Customers who watch you build feel ownership in the product because they are part of it.
Also, transparency is how a 25-person company competes against companies with 500 engineers. We can't outspend them on marketing. We can out-honest them.
And the story itself matters. I grew up in the slums of Bombay. I've had Meta kill our platform. I've had LinkedIn threaten to take us to court. We've had 60 days of runway more times than I'd like to admit. And we're still here. Still building. Still shipping.
If that story helps one founder keep going when their platform gets shut down, or one agency owner feel less alone when they're trying to figure out GTM at 2 AM, then the public building was worth it regardless of what happens to TexAu.
What comes next
We're not trying to be everything for everyone. We're building for agencies and early-stage SaaS teams who need GTM infrastructure that doesn't require a six-figure hire or a six-month implementation.
The mission hasn't changed since 2020: democratize enterprise-grade intelligence. The best data and automation shouldn't belong only to companies that can afford six-figure contracts. A two-person agency competing against a Fortune 500 sales team should lose because of strategy, never because of access.
If you want early access to TexAu V3, we're letting people in now. No waitlist games. No "launching soon" page that sits there for eight months.
We're building. The door is open. Come watch.
If you want to follow the build-in-public journey, subscribe to this blog or connect with me on LinkedIn. If you want early access to V3, reach out directly. I read every message.