Real-Time Automation

Real-time automation reacts within seconds of an event — a form submit, a status change, a webhook — instead of waiting for the next scheduled batch run.

What is real-time automation?

Real-time automation is the workflow pattern where actions fire immediately on event — a form submitted, a webhook received, a record changed. The system is event-driven and the latency budget is seconds, not minutes or hours.

Why it matters

"Speed to lead" research consistently shows 5x better conversion when you respond within 5 minutes vs. 1 hour
Triggered touches feel timely and human, not mechanical
Real-time reaction is the foundation of signal-driven outbound

Real-time vs. event-driven vs. batch

Real-time: sub-second; usually streaming infrastructure
Event-driven: seconds to minutes; webhook-triggered
Batch: minutes to overnight; scheduled job

For most GTM use cases, "event-driven" delivers the perceived real-time experience without the cost of true streaming.

How TexAu helps

Trigger TexAu workflows from any webhook for immediate enrichment, scoring, and routing — a form submit becomes a fully enriched, scored, routed lead in seconds.