TexAu turns HubSpot into a GTM execution layer. Enrich, sync, and automate every action from Claude, Cursor, or our API. Bidirectional sync, custom property mapping, deal-stage routing. Built for mid-market RevOps teams who outgrew Zapier.
Built for mid-market RevOps and agencies.
What you can build
Three workflows worth shipping with HubSpot.
Enrich every new MQL with company tech stack in <60s
Trigger on contact creation, run the 32-integration waterfall, write back to a custom property.
Sync TexAu Tables → HubSpot deal stage
When a Table row hits a scoring threshold, update the deal stage and notify the owner.
Auto-route inbound by territory
Enrich location, match to a rep, assign the contact owner. All on form submit.
The catalog
Every HubSpot action TexAu supports.
Grouped by verb. Each row links to the full input/output schema and a try-it widget.
Other · 22
List Contacts (HubSpot)HubSpotCRMGet Contact (HubSpot)HubSpotCRMCreate Company (HubSpot)HubSpotCRMSearch Contacts (HubSpot)HubSpotCRMList Users (HubSpot)HubSpotCRMDelete Company (HubSpot)HubSpotCRMList Deals (HubSpot)HubSpotCRMSearch Deals (HubSpot)HubSpotCRMList Companies (HubSpot)HubSpotCRMSearch Companies (HubSpot)HubSpotCRMCreate Deal (HubSpot)HubSpotCRMGet All Pipelines (HubSpot)HubSpotCRMDelete Contact (HubSpot)HubSpotCRMCreate Contact (HubSpot)HubSpotCRMGet Company by ID (HubSpot)HubSpotCRMUpdate Contact (HubSpot)HubSpotCRMGet Deal by ID (HubSpot)HubSpotCRMUpdate Company (HubSpot)HubSpotCRMDelete Deal (HubSpot)HubSpotCRMDelete CRM Association (HubSpot)HubSpotCRMUpdate Deal (HubSpot)HubSpotCRMCreate CRM Association (HubSpot)HubSpotCRMThe trace
How a HubSpot workflow runs.
HubSpot → TexAu enrichment → HubSpot writeback. One trace, every step observable.
HubSpotHubSpotCRM ↔ Table ↔ CRM
Bidirectional sync between HubSpot and TexAu Tables.
Pull a list. Enrich. Write back. Custom field mapping, conflict resolution, deal-stage updates, all handled.
Auth & setup
Connect HubSpot in four steps.
- 1
Open the HubSpot app in TexAu
Studio → Connections → HubSpot.
- 2
Click Connect, we redirect you to HubSpot
OAuth 2.0 consent screen. You pick the scopes.
- 3
Authorize TexAu
HubSpot hands us a refresh token. We never see your password.
- 4
Run your first action
Pick any action from the catalog above and try it live.
MCP for HubSpot
Bring HubSpot into Claude, Cursor, or any MCP client.
Drop this into your config. Every action above becomes a tool the model can call.
{ "mcpServers": { "texau-hubspot": { "command": "npx", "args": ["-y", "@texau/mcp-server"], "env": { "TEXAU_API_KEY": "...", "TEXAU_PLATFORM": "hubspot" }, "tools": [ "hubspot-list-contacts", "hubspot-get-contact", "hubspot-create-company", "hubspot-search-contacts", "hubspot-list-users" ] } } }
Compared
Where TexAu wins vs native HubSpot automation.
Enrichment depth
Native: one provider. TexAu: 32-integration waterfall with attribution.
Branching logic
Native: linear. TexAu: real conditionals, retries, async-safe steps.
AI surface
Native: none. TexAu: every action is also an MCP tool.
Migration
From Zapier to TexAu.
Most HubSpot teams land on TexAu after they hit the ceiling of Zapier. The pattern is the same: a workflow worked for the first 10 contacts, then it broke at 1,000. Steps timed out. Branching turned into a Frankenstein. Enrichment was always one provider deep, so half the rows came back empty.
TexAu replaces the brittle middle. The 32-integration waterfall fills the rows that Zapier left empty. Async-safe steps mean a slow LinkedIn fetch does not block the whole run. Branching is real branching, not nested filters. And every action you build for HubSpot is also an MCP tool. Claude can call it, your API can call it, your Studio operator can run it from a Table.
We import existing workflows. We do not ask you to rebuild from scratch. Most teams are running the same automations on TexAu within a week, with deeper enrichment and observable traces from day one.
Connect HubSpot in Studio →
Free to start. No credit card. Every action above runs in your first session.