Acorns is a micro-investing and financial wellness platform that simplifies long-term wealth creation for everyday consumers. By rounding up daily purchases and investing the spare change automatically, it lowers the barrier to entry for new investors. Acorns also offers diversified ETF portfolios, retirement accounts, banking features, and financial education. The platform emphasizes behavioral finance encouraging small, consistent contributions that compound over time. Through strong brand trust, celebrity partnerships, and a fully digital experience, Acorns has become one of the most widely adopted consumer investing apps in the United States.
What Is Acorns and What Does It Do?
Acorns, founded in 2012 by Walter Cruttenden, Noah Kerner, Jeffrey Cruttenden, and Mark Dru, is an Irvine-based (United States) investing platform focused on automated micro-investing.
Acorns employs 201–500 people, offering round-ups, recurring contributions, ETFs, retirement accounts, banking tools, and financial education. The platform is designed to help first-time and passive investors build long-term savings using simple, automated workflows. Its behavioral finance-driven model encourages consistency, enabling users to grow wealth gradually through a technology-first, low-effort investing experience.
How Much Funding Has Acorns Raised?
1. Series F
- Amount Raised: $300M
- Date: Mar 09, 2022
- Lead Investors: TPG, BlackRock, Bain Capital Ventures, Galaxy, 35V, Torch Capital, Greycroft, Owl Rock Capital, Senator Investment Group, Industry Ventures, Headline
- Motivation: Scale financial products, expand user acquisition, and enhance long-term savings tools.
2. Series E
- Amount Raised: $180M
- Date: Jan 25, 2019
- Lead Investors: Comcast Ventures, NBCUniversal, Bain Capital Ventures, BlackRock, MSD Capital, The Rise Fund, Bain Capital, TPG
- Motivation: Grow customer base, expand investment products, and strengthen institutional partnerships
Total Funding Raised: $588M
Current Valuation: $1.9B (as of Mar 2022)
Latest Funding Date: March 2022
Key Investors
1. TPG
- Details: Global private equity firm with strong interest in consumer finance and digital platforms.
- Investment Focus Areas: Fintech, consumer tech, healthcare, impact investing.
- Notable Investments: Uber, Airbnb, Chime, SoFi, Spotify.
2. BlackRock
- Details: World’s largest asset manager with active investments in fintech.
- Investment Focus Areas: ETFs, fintech platforms, financial infrastructure.
- Notable Investments: Robinhood, Betterment, iCapital, Acorns, Enfusion.
3. Bain Capital Ventures
- Details: Venture arm of Bain Capital, backing category-defining financial and tech startups.
- Investment Focus Areas: Fintech, SaaS, infrastructure, consumer finance.
- Notable Investments: LinkedIn, Rent the Runway, Flywire, Finix, Plaid.
4. Comcast Ventures
- Details: Strategic venture capital investor with media and technology footprint.
- Investment Focus Areas: Consumer tech, financial services, AI, digital media.
- Notable Investments: Nextdoor, TuneIn, Vimeo, HotelTonight, DocuSign.
5. MSD Capital
- Details: Investment firm managing Michael Dell’s private assets.
- Investment Focus Areas: Fintech, consumer products, technology, real estate.
- Notable Investments: GoPuff, Dell Technologies, Kobalt Music, A24, Stone Canyon Industries.
Where Is Acorns’ Headquarters?
Acorns is headquartered in Irvine, California, a fast-growing hub for fintech and digital consumer products.
What’s Next for Acorns?
Acorns aims to deepen its financial wellness ecosystem with enhanced retirement tools, subscription bundles, long-term savings automation, and expanded educational content. The company will continue scaling its user base while building partnerships that promote responsible investing habits.
Get Investor & Funding Insights with TexAu
TexAu helps sales and business teams uncover detailed fundraising information on companies like Acorns. Use the platform to research investors, track funding rounds, and gather actionable insights to strengthen prospecting and business strategy.
Sign Up for Free on TexAu and start uncovering detailed funding insights that give your business a competitive edge.