ActiveCampaign joined the Unicorn Club on April 21, 2021, after raising a $240 million Series C round led by Dragoneer Investment Group and Tiger Global Management, valuing it at $3 billion. Headquartered in Chicago, Illinois, United States, ActiveCampaign offers sales, CRM, and marketing automation software for small and mid-sized businesses.
Its platform helps users design and automate email campaigns, manage customer relationships, and track engagement through a unified workflow. By combining automation, AI-driven personalization, and contact management, ActiveCampaign enables businesses to deliver more intelligent customer experiences across all channels.
Keep reading to learn how ActiveCampaign became a $3B leader in marketing automation and CRM innovation.
What Is ActiveCampaign and What Does It Do?
Founded in 2003, ActiveCampaign provides an integrated platform for email marketing, CRM, and sales automation. Marketers can design newsletters, create automated sequences, and track user actions across websites and campaigns all from a single dashboard.
The company’s tools support advanced segmentation, behavioral tracking, and predictive content delivery, enabling businesses to communicate more effectively with customers. Trusted by brands such as Boutique Hotel Seven Days, Thrive Themes, Approve Me, and Codal, ActiveCampaign has become a go-to solution for marketing automation at scale.
How Much Funding Has ActiveCampaign Raised?
1. Series C Round
- Amount Raised: $240 million
- Date: April 20, 2021
- Valuation: $3 billion
- Lead Investors: Dragoneer Investment Group, Tiger Global Management
- Purpose: Expand AI automation capabilities, accelerate global customer acquisition, and enhance CRM integrations
2. Earlier Rounds (Seed to Series B)
- Cumulative Funding: ~$123 million
- Key Investors: Silversmith Capital Partners, Susquehanna Growth Equity
- Purpose: Product development, infrastructure scaling, and partner ecosystem expansion
Total Funding Raised: ~$363 million
Latest Funding Date: April 20, 2021
Latest Known Valuation: ~$3 billion
Employee Count: 705 (as of December 31, 2022)
Key Investors
1. Dragoneer Investment Group
- Details: Growth-oriented investment firm backing leading technology and software companies.
- Focus Areas: SaaS, CRM, and automation platforms.
2. Tiger Global Management
- Details: Global investment firm supporting technology-driven growth companies.
- Focus Areas: Cloud software, AI-native tools, and enterprise technology.
Where Is ActiveCampaign’s Headquarters?
ActiveCampaign is headquartered in Chicago, Illinois, United States, overseeing operations in product development, sales automation, and customer success management for clients worldwide.
What’s Next for ActiveCampaign?
ActiveCampaign aims to enhance its AI-native marketing and CRM platform by integrating deeper automation and analytics to optimize customer journeys. The company plans to expand its partner ecosystem, introduce predictive intelligence features, and continue its global hiring efforts to support enterprise customers.
With consistent growth and a $3B valuation, ActiveCampaign is shaping the future of customer engagement through data-driven automation and scalable marketing technology.
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