How Much Did Alloy Raise? Headquarters, Funding & Key Investors

Alloy, a New York–based RegTech company, has raised $211 million across multiple rounds, including a $52 million Series C round in September 2022, at a valuation of $1.55 billion. Its earlier rounds include a $100M Series C (2021), a $40M Series B (2020), a $12M Series A (2019), and multiple seed rounds led by investors such as Lightspeed Venture Partners, Avenir Growth Capital, Canapi Ventures, and Bessemer Venture Partners. Alloy’s funding has propelled its identity decisioning platform, used by banks and fintech firms to streamline onboarding, detect fraud, and automate risk management.

How Much Did Alloy Raise? Funding & Key Investors

Alloy is a leading identity decisioning platform that automates customer onboarding and fraud prevention for banks and fintech companies. By integrating multiple data sources via APIs, Alloy provides real-time monitoring, case management, and customer risk profiling. Its technology allows financial institutions to streamline compliance and enhance security through automation and analytics, empowering organizations to make faster, smarter, and safer identity decisions.

What Is Alloy and What Does It Do?

Alloy, founded in 2015 by Tommy Nicholas, Charles Hearn, and Laura Spiekerman, is headquartered in New York City, United States.

With a team of 216 employees (as of December 2022), Alloy operates as a RegTech firm offering a comprehensive identity decisioning platform. Its solution helps fintechs and banks automate verification, manage fraud risks, and monitor transactions in real time, ensuring compliance and customer safety.

How Much Funding Has Alloy Raised?

*1. Seed Round* • Amount Raised: $20K
• Date: 2015
• Lead Investors: Techstars
• Motivation: To build the initial version of the identity verification platform.

*2. Seed Round* • Amount Raised: $3.55M
• Date: July 2015
• Lead Investors: Techstars
• Motivation: To enhance early product development and expand the core engineering team.

*3. Seed Round* • Amount Raised: $3.8M
• Date: October 2017
• Lead Investors: Eniac Ventures
• Motivation: To expand integrations with financial institutions and enhance data security.

*4. Series A* • Amount Raised: $12M
• Date: September 2019
• Lead Investors: Bessemer Venture Partners, Eniac Ventures, Primary Venture Partners, Flourish, Alpha Edison
• Motivation: To strengthen compliance features and accelerate go-to-market initiatives.

*5. Series B* • Amount Raised: $40M
• Date: September 2020
• Lead Investors: Canapi Ventures, Felicis Ventures, Avid Ventures, Bessemer Venture Partners
• Motivation: To scale the platform’s infrastructure and onboard large enterprise clients.

*6. Series C* • Amount Raised: $100M
• Date: September 2021
• Lead Investors: Lightspeed Venture Partners, Canapi Ventures, Bessemer Venture Partners, Avenir Growth Capital, Felicis Ventures
• Motivation: To accelerate international expansion and expand fraud detection capabilities.

*7. Series C (Extension)* • Amount Raised: $52M
• Date: September 2022
• Lead Investors: Lightspeed Venture Partners, Avenir Growth Capital, Canapi Ventures, Bessemer Venture Partners, Felicis Ventures, Avid Ventures
• Motivation: To advance global compliance solutions and enhance AI-driven decisioning models.

Total Funding Raised: $211 Million

Current Valuation: $1.55 Billion (as of September 2022)

Latest Funding Date: September 2022

Key Investors

*1. Lightspeed Venture Partners* • Details: A global venture capital firm backing early- and growth-stage technology startups.
• Investment Focus Areas: Fintech, SaaS, enterprise software.
• Notable Investments: Affirm, Snap, Nutanix.

*2. Avenir Growth Capital* • Details: A New York–based growth equity firm supporting high-growth technology and fintech companies.
• Investment Focus Areas: Financial technology, enterprise SaaS, digital infrastructure.
• Notable Investments: Andela, Alloy, Klaviyo.

*3. Canapi Ventures* • Details: A venture capital firm investing in innovative financial technology companies transforming banking.
• Investment Focus Areas: Fintech, compliance, banking infrastructure.
• Notable Investments: Built Technologies, Alloy, MANTL.

*4. Bessemer Venture Partners* • Details: One of the oldest venture capital firms, Bessemer backs technology pioneers globally.
• Investment Focus Areas: SaaS, fintech, cybersecurity.
• Notable Investments: Shopify, LinkedIn, Pinterest.

*5. Felicis Ventures* • Details: A multi-stage venture firm investing in transformative technology companies.
• Investment Focus Areas: AI, fintech, healthtech.
• Notable Investments: Plaid, Canva, Notion.

*6. Avid Ventures* • Details: An early-stage venture firm focused on mission-driven fintech and consumer startups.
• Investment Focus Areas: Fintech, digital commerce, cybersecurity.
• Notable Investments: Alloy, Nova Credit, Papaya Global.

Where Is Alloy’s Headquarters?

Alloy’s headquarters is located in New York City, United States, offering access to top financial institutions, regulators, and tech talent. This location enables Alloy to maintain close proximity to its fintech and banking partners while benefiting from New York’s vibrant financial ecosystem.

What’s Next for Alloy?

Alloy aims to strengthen its global footprint in identity verification and fraud prevention. With its most recent funding round of $52M, the company plans to expand internationally, enhance its AI-powered decisioning tools, and support compliance across emerging markets. As the financial sector faces growing challenges in digital identity and fraud detection, Alloy’s adaptive technology positions it to remain a leader in the RegTech space.

Get Investor & Funding Insights with TexAu

TexAu helps sales and business teams uncover detailed fundraising information on companies like Alloy. Use the platform to research investors, track funding rounds, and gather actionable insights to strengthen prospecting and business strategy.