Amperity is a Seattle-based MarketingTech company transforming how global brands understand and engage with their customers. Founded in 2016 by Derek Slager and Kabir Shahani, Amperity’s AI-powered customer data platform unifies fragmented customer data to deliver actionable insights and personalized marketing experiences. Its advanced identity resolution and analytics capabilities help enterprises optimize campaigns, improve retention, and boost revenue.
What Is Amperity and What Does It Do?
Amperity, founded in 2016 by Derek Slager and Kabir Shahani, is a Seattle-based (United States) MarketingTech company.
With a team of 251-500 employees, Amperity provides an AI-driven customer data platform that helps brands unify and analyze customer data. The platform enables tracking customer journeys, resolving identities across different sources, creating AI-powered identity graphs, measuring revenue drivers from campaigns, and executing data management strategies.
Amperity integrates with enterprise data systems to provide actionable insights, empowering global consumer brands to optimize marketing, enhance loyalty, and drive growth.
How Much Funding Has Amperity Raised?
1. Series A
- Amount Raised: $9M
- Date: February 2016
- Lead Investors: Madrona
- Motivation: To develop the initial product and establish a market presence
2. Series B
- Amount Raised: $28M
- Date: October 2017
- Lead Investors: Tiger Global Management
- Motivation: To scale operations and improve platform data integration
3. Series C
- Amount Raised: $50M
- Date: July 2019
- Lead Investors: Tiger Global Management
- Motivation: To support growth and enhance customer data management capabilities
4. Series D
- Amount Raised: $100M
- Date: July 2021
- Lead Investors: HighSage Ventures
- Motivation: To grow sales and marketing, expand internationally, and invest in R&D for first-party customer data innovation
Total Funding Raised: $187 Million
Current Valuation: $1 Billion (as of July 2021)
Latest Funding Date: July 2021
Key Investors
1. HighSage Ventures
- Details: Led Series D funding for Amperity, investing in innovative technology companies
- Investment Focus Areas: Technology, AI, Data Management
2. Tiger Global Management
- Details: Global investment firm participating in multiple funding rounds
- Investment Focus Areas: Technology, Consumer, Software
- Notable Investments: Facebook, LinkedIn, Spotify
3. Madrona Venture Group
- Details: Early-stage VC supporting Amperity since Series A
- Investment Focus Areas: Cloud Computing, AI, SaaS
- Notable Investments: Amazon, Smartsheet, Redfin
Where Is Amperity’s Headquarters?
Amperity is headquartered in Seattle, Washington, United States, a hub for tech innovation and AI development. The location provides access to top technical talent, venture capital, and a strong ecosystem for MarketingTech solutions, supporting the company’s growth in customer data platforms and enterprise AI applications.
What’s Next for Amperity?
Amperity is poised to capitalize on the shift from third-party to first-party data management, targeting enterprises seeking to unify and leverage customer data. With the customer data platform market valued at over $114 billion, the company aims to expand capabilities, enhance AI-driven insights, and grow its global customer base. Increasing online consumer activity presents vast data opportunities, enabling Amperity to refine identity resolution, optimize marketing campaigns, and foster long-term customer loyalty.
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