How Much Did AppDirect Raise? Headquarters, Funding & Key Investors

AppDirect has raised $438M across multiple rounds, beginning with a $3.3M seed round in 2011, followed by $8.5M Series A (2012) and $9M Series B (2013). Growth accelerated with $35M Series C (2014), $50M Series D (2015), and a major $140M Series E later in 2015. The company also secured $185M private equity funding in 2020, CA$54.8M debt financing in 2021, and $100M debt financing in 2023. With total funding reaching $438M, AppDirect hit a $1.5B valuation, backed by J.P. Morgan, Mithril, and CDPQ.

How Much Did AppDirect Raise? Funding & Key Investors

AppDirect is a leading online marketplace enabling businesses to buy, sell, and manage cloud-based software applications. Its platform powers subscription commerce for organizations of all sizes through billing, provisioning, identity management, and reseller tools.

Trusted by enterprises across finance, manufacturing, telecommunications, and IT, AppDirect offers a unified ecosystem that simplifies SaaS distribution, accelerates reseller programs, and streamlines digital transformation workflows. Its multi-tenant architecture enables partners to create marketplaces, manage recurring billing, and deliver frictionless cloud adoption.

What Is AppDirect and What Does It Do?

AppDirect, founded in 2009 by Daniel Saks, Andy Sen, and Nicolas Desmarais, is headquartered in San Francisco, United States. The company provides an online marketplace for cloud applications, enabling businesses to buy, sell, and manage web-based services with integrated billing, provisioning, and reseller tools.

AppDirect supports enterprises, communication service providers, and global technology partners with subscription commerce, identity management, and SaaS distribution solutions.

With 185 employees as of October 2024, the company continues to scale its global platform and digital commerce capabilities.

How Much Funding Has AppDirect Raised?

1. Seed Round

Amount Raised: $3.3M
Date: April 2011
Motivation: Initial development and business launch.

2. Series A

Amount Raised: $8.5M
Date: July 2012
Lead Investors: Inovia Capital
Motivation: Team expansion and accelerated product development.

3. Series B

Amount Raised: $9M
Date: September 2013
Lead Investors: Inovia Capital
Motivation: Platform enhancement and operational scaling.

4. Series C

Amount Raised: $35M
Date: April 2014
Lead Investors: Mithril Capital Management
Motivation: Market expansion and strategic partnerships.

5. Series D

Amount Raised: $50M
Date: February 2015
Lead Investors: Mithril Capital Management
Motivation: International expansion and product innovation.

6. Series E

Amount Raised: $140M
Date: October 2015
Lead Investors: JP Morgan Chase
Motivation: Global reach expansion and broader service offerings.

7. Private Equity Round

Amount Raised: $185M
Date: September 2020
Motivation: Global expansion, acquisitions, and hiring.

8. Debt Financing

Amount Raised: CA$54.8M
Date: March 2021
Motivation: Strengthen financial stability and support ongoing projects.

9. Debt Financing

Amount Raised: $100M
Date: January 2023
Motivation: Improve financial flexibility and support future growth.

Total Funding Raised: $438 Million

Current Valuation: $1.5 Billion (as of September 2020)

Latest Funding Date: January 2023

Key Investors

1. JP Morgan Chase

Details: Global financial services leader offering banking, asset management, and private equity services.
Investment Focus Areas: Technology, fintech, consumer goods, real estate.
Notable Investments: Uber, Airbnb, Robinhood.

2. Mithril Capital Management

Details: Growth-stage VC firm co-founded by Peter Thiel, focusing on long-term tech investments.
Investment Focus Areas: Technology, AI, cybersecurity, biotech.
Notable Investments: Palantir, Helion Energy, Adimab.

3. Inovia Capital

Details: Full-stack venture firm backing global technology companies at various stages.
Investment Focus Areas: Technology, software, fintech, healthcare.
Notable Investments: Lightspeed, Snapcommerce, Top Hat.

Where Is AppDirect’s Headquarters?

AppDirect is headquartered in San Francisco, California, a leading global hub for cloud software innovation, SaaS ecosystems, and enterprise technology talent. Its location supports access to top-tier engineering talent, major cloud platforms, and enterprise partners.

What’s Next for AppDirect?

AppDirect aims to continue scaling its subscription commerce infrastructure while deepening partnerships with global telecom providers, technology distributors, and enterprise SaaS vendors. Strategic acquisitions, expanded reseller ecosystems, and stronger marketplace capabilities are expected to drive growth. With accelerating B2B SaaS adoption worldwide, the company is positioned to strengthen its leadership in cloud commerce enablement.

Get Investor & Funding Insights with TexAu

TexAu helps sales and business teams uncover detailed fundraising information on companies like AppDirect. Use the platform to research investors, track funding rounds, and gather actionable insights to strengthen prospecting and business strategy.

Sign Up for Free on TexAu and start uncovering detailed funding insights that give your business a competitive edge.