AppsFlyer is a mobile measurement platform that helps marketers attribute installs and in-app events to specific campaigns and partners, enabling accurate ROI measurement across paid and organic channels. The platform aggregates attribution data, supports fraud prevention, and offers analytics to optimize spend across user acquisition channels. With integrations across hundreds of ad networks and media sources, AppsFlyer helps marketers create deterministic attribution pipelines, improve LTV forecasting and manage complex attribution models for global mobile apps and gaming publishers.
What Is AppsFlyer and What Does It Do?
AppsFlyer, founded in 2011 by Oren Kaniel (and co-founders), is a San Francisco–based (United States) mobile advertising, adtech and analytics platform that enables marketers to attribute mobile user acquisition and measure campaign performance. The company employs 1,000 people and provides fraud detection, multi-touch attribution, deep integrations with ad networks, and actionable analytics to optimize mobile marketing investments and growth strategies.
How Much Funding Has AppsFlyer Raised?
1. Series D
- Amount Raised: $210M+
- Date: Jan 21, 2020; Nov 24, 2020
- Lead Investors: General Atlantic, Goldman Sachs Investment Partners, Salesforce Ventures (strategic), Qumra Capital (participants)
- Motivation: Global expansion, product development and scale.
2. Series C
- Amount Raised: $56M
- Date: 2014–2017
- Lead Investors: Pitango, Magma Venture Partners, others
- Motivation: Product maturity and market traction.
Total Funding Raised: $300 Million
Current Valuation: $2 Billion (as of Nov 24, 2020)
Latest Funding Date: November 24, 2020
Key Investors
1. General Atlantic
- Details: Global growth investor backing high-growth tech companies.
- Investment Focus Areas: AdTech, SaaS, marketplaces.
- Notable Investments: Airbnb, Slack.
2. Goldman Sachs Investment Partners
- Details: Strategic institutional investor participating in growth financings.
- Investment Focus Areas: Fintech, enterprise software, adtech.
Where Is AppsFlyer’s Headquarters?
AppsFlyer is headquartered in San Francisco, United States, enabling close ties to mobile app ecosystems and adtech partners.
What’s Next for AppsFlyer?
AppsFlyer will push deeper into privacy-first attribution, cross-platform measurement, fraud prevention, and integrations with emerging channels while expanding enterprise-grade analytics and LTV modeling features.
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