Apttus built one of the most influential quote-to-cash platforms in the SaaS ecosystem, helping enterprises automate the complete revenue lifecycle—from configuring complex deals and managing contracts to forecasting and collecting revenue. Its technology enables large organizations to streamline pricing workflows, ensure compliance, and accelerate sales efficiency with AI-driven insights. Over the years, Apttus expanded its product suite to support CPQ, CLM, billing, B2B e-commerce, and revenue operations, becoming an essential infrastructure layer for enterprises seeking operational precision. Its customer base spans industries such as manufacturing, healthcare, finance, and technology.
What Is Apttus and What Does It Do?
Apttus, founded in 2006 by Neehar Giri, Kirk Krappe, and Kent Perkocha, is a San Mateo-based quote-to-cash (QTC) software provider serving global enterprises. The company develops cloud-based tools that automate contract management, CPQ processes, revenue workflows, and sales operations. Apttus employs around 680 people across product, sales, and customer success teams.
Apttus’ platform integrates deeply into CRM systems, using AI (Apttus Max) to refine pricing, predict buyer behavior, and enhance negotiation efficiency. The company’s solutions help organizations accelerate deal flow, maintain compliance, reduce revenue leakage, and operationalize large-scale sales transformations.
How Much Funding Has Apttus Raised?
1. Conventional Debt
- Amount Raised: $75M
- Date: Feb 13, 2018
- Lead Investors: Golub Capital
- Motivation: Strengthen capital structure after rapid enterprise growth and support continued product modernization.
2. Series E
- Amount Raised: $55.2M
- Date: Sep 13, 2017
- Lead Investors: Premji Invest, ICONIQ Capital, K1 Investment Management, Salesforce Ventures
- Motivation: Accelerate QTC product evolution, expand global footprint, and strengthen AI capabilities.
Total Funding Raised: $474M
Latest Funding Date: Feb 2018
Key Investors
1. Premji Invest
- Details: Global investment arm of Azim Premji focusing on high-growth tech and enterprise software startups.
- Investment Focus Areas: SaaS, enterprise software, consumer internet, and fintech.
- Notable Investments: Stripe, UiPath, VerSe Innovation, DevRev, Lookout
2. ICONIQ Capital
- Details: A global multi-family office and venture investor backing late-stage category leaders.
- Investment Focus Areas: SaaS, productivity software, enterprise cloud, and AI-driven platforms.
- Notable Investments: Snowflake, Datadog, GitLab, ServiceTitan, Fastly
3. Salesforce Ventures
- Details: Strategic investment arm of Salesforce supporting cloud-native companies that complement the Salesforce ecosystem.
- Investment Focus Areas: CRM, enterprise SaaS, data platforms, automation tools.
- Notable Investments: Zoom, Twilio, Snowflake, Gong, Monday.com
4. K1 Investment Management
- Details: Private equity firm specializing in high-growth enterprise software.
- Investment Focus Areas: B2B SaaS, security, workflow automation.
- Notable Investments: FortressIQ, OneStream, Smarsh, Grin, Litera
5. Golub Capital
- Details: Leading credit asset manager providing financing solutions to late-stage and private equity-backed companies.
- Investment Focus Areas: Growth debt, enterprise SaaS, private equity financing.
- Notable Investments: Cvent, Revel, Precisely, Sovos, Insightsoftware
Where Is Apttus’ Headquarters?
Apttus is headquartered in San Mateo, California, placing it at the center of Silicon Valley’s enterprise SaaS innovation, investor ecosystem, and strategic technology partnerships.
What’s Next for Apttus?
Following its acquisition, Apttus continues to evolve within a larger enterprise software ecosystem, focusing on tighter integration across revenue operations and AI-powered automation. Expansion into verticalized QTC use cases, improved analytics, and deeper CRM interoperability remain core priorities. The company is also strengthening global service delivery to support large-scale digital transformations and complex sales organizations.
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