How Much Did Bloomreach Raise? Headquarters, Funding & Key Investors

Bloomreach has raised $422 million across several rounds, including a $175 million Series F in February 2022 led by Bain Capital Ventures and Sixth Street, valuing it at $2.2 billion. The company also secured a $30 million Conventional Debt round from J.P. Morgan in October 2022. Founded in 2009, Bloomreach provides AI-powered digital commerce and personalization solutions that enhance search, marketing, and content management. The funding supports its mission to expand global operations, strengthen AI automation, and deliver hyper-personalized customer experiences for enterprises.

How Much Did Bloomreach Raise? Funding & Key Investors

Bloomreach has raised a total of $422 million across multiple rounds, including a $175 million Series F in February 2022 led by Bain Capital Ventures and Sixth Street, valuing the company at $2.2 billion. Founded in 2009, the company provides AI-driven product discovery, content management, and personalization solutions for e-commerce businesses. With additional funding such as a $30 million Conventional Debt round from J.P. Morgan in October 2022, Bloomreach continues to expand its headless CMS and AI marketing automation capabilities globally.

What Is Bloomreach and What Does It Do?

Bloomreach, founded in 2009 by Ashutosh Garg, Raj De Datta, and Tjeerd Brenninkmeijer, is headquartered in Mountain View, California.

The company specializes in AI-powered marketing and personalization solutions that enhance product discovery and customer engagement for e-commerce businesses. Its platform combines modules for email marketing, search engine optimization, omnichannel orchestration, API integration, and content personalization.

Bloomreach also offers a headless CMS that enables brands to create, manage, and deliver customized content at scale. Leveraging AI, it generates marketing copy, builds chatbots, and analyzes real-time customer data to optimize conversions.

With a team of 501-1,000 employees, Bloomreach continues to revolutionize digital commerce by connecting customer and product data to deliver seamless, personalized experiences across channels.

How Much Funding Has Bloomreach Raised?

1. Series A

Amount Raised: $5M
Date: February 2009
Lead Investors: Bain Capital Ventures
Motivation: To build the core platform and expand initial operations.

2. Series B

Amount Raised: $11M
Date: September 2010
Lead Investors: Bain Capital Ventures, Lightspeed Venture Partners
Motivation: To accelerate product development and market expansion.

3. Series C

Amount Raised: $25M
Date: October 2012
Lead Investors: New Enterprise Associates, Lightspeed Venture Partners, Bain Capital Ventures
Motivation: To scale enterprise customer acquisition and enhance product innovation.

4. Series D

Amount Raised: $56M
Date: January 2016
Lead Investors: Bain Capital Ventures, Battery Ventures, NEA, Lightspeed Venture Partners, Salesforce Ventures
Motivation: To strengthen product capabilities and expand into international markets.

5. Series E

Amount Raised: $150M
Date: January 2021
Lead Investors: Sixth Street
Motivation: To enhance AI and machine learning capabilities for personalization.

6. Series F

Amount Raised: $175M
Date: February 2022
Lead Investors: Bain Capital Ventures, Sixth Street
Motivation: To drive AI-powered marketing automation and expand global operations.

7. Conventional Debt

Amount Raised: $30M
Date: October 2022
Lead Investors: J.P. Morgan
Motivation: To boost liquidity and support R&D and growth initiatives.

Total Funding Raised: $422 Million
Current Valuation: $2.2 Billion (as of February 2022)
Latest Funding Date: October 2022

Key Investors

1. Bain Capital Ventures

Details: Venture arm of Bain Capital investing across early to growth-stage companies.
Investment Focus Areas: Technology, healthcare, enterprise software.
Notable Investments: LinkedIn, DocuSign, SurveyMonkey.

2. Sixth Street

Details: Global investment firm managing over $50B in assets.
Investment Focus Areas: Technology, real estate, financial services.
Notable Investments: Airbnb, Spotify, Carvana.

3. Goldman Sachs Asset Management

Details: Division of Goldman Sachs offering global investment and advisory services.
Investment Focus Areas: Technology, financial services, infrastructure.
Notable Investments: Uber, Spotify, WeWork.

4. J.P. Morgan Chase

Details: Global financial services leader with operations in over 100 markets.
Investment Focus Areas: Financial services, asset management, private equity.
Notable Investments: Technology, healthcare, fintech.

5. New Enterprise Associates (NEA)

Details: Global venture capital firm managing over $20B in committed capital.
Investment Focus Areas: Technology, healthcare, enterprise software.
Notable Investments: Salesforce, Coursera, Robinhood.

Where Is Bloomreach’s Headquarters?

Bloomreach is headquartered in Mountain View, California, a hub for global technology innovation and digital commerce. The location offers proximity to major tech enterprises, a robust talent pool, and access to Silicon Valley’s venture capital ecosystem fueling Bloomreach’s growth and product innovation.

What’s Next for Bloomreach?

Bloomreach is set to expand its AI-driven personalization capabilities, backed by J.P. Morgan’s $30 million credit facility (extendable to $130 million). The company plans to strengthen its position in the digital commerce ecosystem by enhancing real-time data analysis, AI-generated content, and headless CMS functionality.

With rising demand for tailored customer experiences, Bloomreach is strategically investing in AI and data intelligence to help brands deliver hyper-personalized, omnichannel experiences positioning itself for long-term leadership in digital experience management.

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