How Much Did Bluecore Raise? Headquarters, Funding & Key Investors

Bluecore, valued at $1 billion as of August 2021, has raised $263 million across multiple rounds, with major participation from Georgian, Norwest Venture Partners, and FirstMark. The company’s latest $24.9 million round in October 2024 further strengthens its AI-powered e-commerce marketing technology. Bluecore integrates Customer Data Platform (CDP) and Email Service Provider (ESP) capabilities to automate personalized, trigger-based emails. Its continued funding reflects investor confidence in its mission to revolutionize retail marketing through predictive analytics, shopper personalization, and real-time engagement solutions.

How Much Did Bluecore Raise? Funding & Key Investors

Bluecore is a New York-based retail marketing technology company empowering e-commerce brands to create smarter, data-driven customer journeys. Its platform unifies data, AI, and automation to personalize communications based on customer behavior. From browsing activity to purchase intent, Bluecore helps retailers deliver highly relevant emails, messages, and product recommendations that boost conversion and lifetime value. The company serves top retailers, managing over 500 million shopper IDs, and continues to bridge the gap between data intelligence and personalized digital experiences.

What Is Bluecore and What Does It Do?

Bluecore, founded in 2013 by Fayez Mohamood, Mahmoud Arram, and Max Bennett, is a New York City (United States)-based e-commerce enabler and marketing technology company.

Bluecore employs approximately 284 people and specializes in AI-driven, personalized, and trigger-based email marketing for e-commerce businesses.

The company’s technology directly integrates with retail websites, using behavioral data such as product views, cart additions, and search terms to deliver timely, relevant messages. Its unified CDP+ESP platform enables real-time activation, AI shopping agents, and customer insights, driving conversion and revenue for global retailers.

How Much Funding Has Bluecore Raised?

Seed Round

Amount Raised: $118K
Date: April 2013
Motivation: To kickstart the company’s operations and develop its initial product offerings.

Seed Round

Amount Raised: $1.1M
Date: July 2013
Lead Investors: FirstMark
Motivation: To further develop the platform and expand the team.

Series A

Amount Raised: $6M
Date: January 2015
Lead Investors: FirstMark
Motivation: To scale the platform and enhance marketing efforts.

Series B

Amount Raised: $21M
Date: December 2015
Lead Investors: Georgian
Motivation: To accelerate growth and expand customer base.

Series C

Amount Raised: $35M
Date: October 2017
Lead Investors: Norwest Venture Partners
Motivation: To enhance product capabilities and enter new markets.

Series D

Amount Raised: $50M
Date: May 2020
Lead Investors: Georgian
Motivation: To invest in AI, analytics, and support e-commerce expansion.

Series E

Amount Raised: $125M
Date: August 2021
Lead Investors: Georgian
Motivation: To accelerate e-commerce product development and AI investment.

Total Funding Raised: $263 Million

Current Valuation: $1 Billion (as of August 2021)

Latest Funding Date: October 2024

Key Investors

Georgian

Details: A Canada-based fintech investor focusing on high-growth software companies leveraging AI and data.
Investment Focus Areas: AI, SaaS, and e-commerce.
Notable Investments: Shopify, WorkFusion.

Norwest Venture Partners

Details: A global, multi-stage venture and growth equity firm.
Investment Focus Areas: Technology, healthcare, and financial services.
Notable Investments: Uber, Spotify, Casper.

FirstMark

Details: A New York-based early-stage venture capital firm investing in technology-driven startups.
Investment Focus Areas: Technology and innovation.
Notable Investments: Pinterest, Shopify, Airbnb.

Silver Lake Waterman

Details: A division of Silver Lake focused on later-stage growth investments in technology.
Investment Focus Areas: Tech-enabled industries, enterprise software.
Notable Investments: Dell, Alibaba.

Where Is Bluecore’s Headquarters?

Bluecore is headquartered in New York City, United States, a global hub for technology, retail, and digital innovation. The location provides access to world-class retail brands, top marketing talent, and a vibrant tech ecosystem, offering strategic advantages for scaling its AI marketing platform and forming partnerships across e-commerce sectors.

What’s Next for Bluecore?

Bluecore is focused on capturing a larger share of the $10 trillion global e-commerce market, projected to reach $10 trillion by 2027. The company plans to expand its AI-driven personalization tools and deepen partnerships with major retailers and DTC brands. With its unified data and automation platform, Bluecore aims to increase purchase frequency, improve customer retention, and redefine how brands interact with shoppers across digital touchpoints, positioning itself as a leader in retail marketing innovation.

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